Manager, Performance Marketing, SEM

Airwallex • San Francisco, CA

21d • Onsite

About The Position

As the Manager, SEM, you will own and execute Airwallex’s global SEM marketing strategy, driving measurable growth in customer acquisition and revenue. You’ll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets. This is a hands-on, data-driven role where you’ll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence. This role is based in San Francisco.

Requirements

• 5+ years of hands-on SEM marketing experience, with a proven track record of running and optimizing global paid search campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience managing SEM budgets and delivering measurable ROI.
• Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment.

Nice To Haves

• Experience in fintech, SaaS, or B2B marketing environments.
• Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau).
• Experience with landing page optimization, A/B testing, and conversion rate optimization.
• Ability to think creatively and deliver innovative SEM solutions.
• Knowledge of financial products, sales strategies, and industry regulations.

Responsibilities

• Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
• Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency.
• Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
• Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership.
• Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.
• Manage SEM budgets, forecast spend, and ensure optimal allocation of resources.
• Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
• Partner with external agencies and vendors as needed to scale execution and drive innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees