Manager Paid Social User Acquisition
About The Position
PrizePicks is seeking a highly analytical and hands-on Manager, Paid Social User Acquisition to drive performance and manage creative across key social platforms. This person will play a critical role in scaling our paid social acquisition efforts efficiently across Meta, TikTok, Snap, Reddit, and X. You'll own strategy and execution, managing budgets, launching campaigns, testing audiences, and optimizing creative in close collaboration with our in-house and agency teams. We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.
Requirements
- 5+ years of hands-on mobile paid social experience managing performance-focused campaigns at scale for app companies distributed through the iOS App Store and Google Play Store
- Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
- Experience owning an annual performance budget over 8-figures
- Experience leveraging AI-driven tools to build and iterate on ad creatives while applying deep knowledge of creative strategy and testing frameworks to identify, scale, and optimize high-performing concepts across channels.
- Experience managing platforms based on different campaign optimization goals including CAC and ROAS
- Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
- Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
- Highly organized, collaborative, and a self-starter - comfortable operating with autonomy in a fast-moving environment
- Experience working cross-functionally with creative, product, and analytics teams
- Strong written and verbal communication skills, including the ability to present to senior leadership
Nice To Haves
- Previous experience in fantasy sports, mobile gaming, or consumer apps is desired
Responsibilities
- Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
- Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X
- Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
- Coordinate creative production driving insights into content via internal and external creative teams
- Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
- Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
- Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
- Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
- Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
- Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Publishing Industries
Education Level
No Education Listed
Number of Employees
501-1,000 employees
