User Acquisition Manager

Ruby Labs

2d • Remote

About The Position

We are seeking an experienced User Acquisition Manager to drive customer acquisition for our subscription-based web products. The ideal candidate is self-motivated, self-driven, and thrives in a fast-paced environment where ownership and impact matter. Our current growth engine relies heavily on Google Search Ads, and we are planning to expand into new channels such as Bing, Twitter/X, LinkedIn, and YouTube. The role requires both strategic thinking and hands-on execution, with a strong emphasis on scaling profitably, optimizing campaigns, and building repeatable growth systems. If you are excited about owning large budgets, driving measurable growth, and building scalable acquisition systems in a startup-style environment, this role is for you.

Requirements

• 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
• Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
• Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
• Advanced skills in campaign analysis, attribution, and optimization.
• Strong ability to analyze complex datasets and extract actionable insights.
• Data-driven mindset with structured experimentation skills.
• ROI-focused, with a proven ability to maximize efficiency at scale.
• Self-motivated, proactive, and able to work independently — you don’t wait for direction, you make things happen.
• Strong project management skills to handle multiple campaigns in parallel.
• Demonstrated ability to deliver results in a high-growth environment.
• Excellent communication skills to collaborate with cross-functional teams.
• Ability to translate performance results into clear insights for leadership.
• Entrepreneurial and results-oriented mindset.
• Strong problem-solving skills with a passion for measurable impact.
• Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.

Nice To Haves

• Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.

Responsibilities

• ROI Maximization
• Develop and implement strategies to continuously improve return on ad spend (ROAS).
• Identify opportunities to scale successful campaigns while maintaining or improving efficiency.
• Data Analysis & Insights
• Conduct deep analysis of campaign performance metrics.
• Leverage Tableau, Google Ads reporting, and other tools to extract insights.
• Translate data into actionable strategies and tactical decisions.
• Campaign Structure & Optimization
• Design and implement optimal campaign/account structures.
• Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.
• Run A/B tests to identify scaling opportunities.
• Channel Expansion
• Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, LinkedIn, and YouTube.
• Allocate budgets effectively across platforms based on performance and growth potential.
• Stay updated on platform changes and new features, adapting strategies accordingly.
• Strategy Development
• Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
• Build and execute comprehensive user acquisition strategies aligned with company objectives.
• Continuously refine strategies based on performance data and market trends.
• Creative Collaboration
• Partner with creative teams to develop high-performing ad creatives.
• Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.
• Market Research & Growth Experiments
• Identify funnel leakages and propose high-impact experiments to improve efficiency.
• Research new traffic sources and evaluate their potential.
• Cross-functional Collaboration
• Partner with data, product, and growth teams to ensure cohesive acquisition efforts.
• Collaborate closely with leadership on budget planning and reporting.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed