Manager, Paid Social (LinkedIn + Meta)

Airwallex•San Francisco, CA

66d•Onsite

About The Position

We’re looking for a data-driven, strategic, and hands-on Paid Social Manager to lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta. This role will focus on enriching, segmenting, and scaling audiences to reach SME and mid-market decision-makers globally — ensuring every dollar spent drives measurable impact on pipeline and revenue. You’ll blend analytical rigor with creativity, partnering with growth, product marketing, and analytics teams to design audience frameworks, run experiments, and develop platform-native campaigns that convert. The ideal candidate thrives in fast-paced environments and understands how to connect audience data, ad systems, and CRM workflows into a cohesive, high-performing growth engine. This role is based in San Francisco.

Requirements

5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta.
Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact.
Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities.
Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently.
Deep understanding of paid media metrics, attribution, and ROI modeling.
Excellent project management and communication skills; ability to collaborate across marketing, sales, and analytics.
Bachelor’s degree in Marketing, Business, Data Analytics, or related field.

Nice To Haves

Experience in fintech or SaaS environments targeting global or multi-segment audiences.
Familiarity with multi-touch attribution, MMMs, and data privacy frameworks.
Comfort working across multiple time zones and global marketing teams.
Experience guiding creative optimization and A/B testing processes.
Bilingual proficiency in Cantonese or Mandarin to support regional campaign localization and stakeholder collaboration.

Responsibilities

Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion).
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals.
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort.
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets.
Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions).
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools.
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages.
Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality.
Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities.
Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences).
Build a structured testing roadmap across creative, bidding, and audience strategies.
Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights.
Run incrementality, brand lift, or geo-lift studies to measure true business impact.
Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting.
Collaborate with Performance Strategy, Creative, and Regional Marketing to localize global frameworks.
Partner with Sales and RevOps to ensure alignment on lead routing, scoring, and follow-up SLAs.
Work with Finance and Data teams to reconcile spend, pacing, and forecast models.
Serve as the internal SME for LinkedIn and Meta best practices, audience enrichment, and data integration.
Platforms: LinkedIn Campaign Manager, Meta Ads Manager, Google Tag Manager, and native ad tools for creative and tracking management.
Data & Querying: SQL, BigQuery, or Looker for analyzing campaign and audience data.
CRM & Automation: Salesforce (SFDC) and Marketo — including Smart Lists, workflows, and lead lifecycle integration.
Attribution & Tracking: GA4, UTMs, pixel tracking, and offline conversion imports.
Analytics & Reporting: Experience building Looker/Tableau dashboards or structured performance reports.
Audience Tools: Familiarity with enrichment and ABM tools such as 6sense, Clearbit, or ZoomInfo is highly preferred.