VP, Paid Social

Later•Boston, MA

4d•Hybrid

About The Position

We’re looking for a bold, strategic, and operationally excellent VP, Paid Social to build and lead Later’s new Paid Media Services function. This is a net-new, high-impact role reporting to our Chief Customer Officer, where you’ll own the development of a differentiated paid social offering that strengthens our position as the industry leader in influencer + paid social performance. You will craft the vision, operating model, and team that bring this offering to life—designing a best-in-class approach across Meta, TikTok, YouTube, and emerging platforms. You’ll also play a critical role in cross-functional alignment across Sales, Strategy, and Services to ensure paid social becomes a scalable and profitable growth engine for Later and our enterprise clients.

Requirements

10–12+ years of leadership experience in paid social or paid media, including owning a revenue line, P&L, or services business.
Proven ability to build or scale a paid media organization within a high-growth, high-performance environment.
Deep expertise across Meta, TikTok, YouTube, and emerging platforms—including measurement, optimization, and enterprise campaign delivery.
Demonstrable success integrating paid social with creator, influencer, and organic social marketing strategies.
Experience building & managing 10+ person teams with a strong focus on coaching, performance management, and leveling up talent.
Strong proficiency with analytics and media tools
Executive presence with the ability to influence senior clients and internal leadership.
High bar for operational rigor, process design, quality control, and performance measurement.
Thrives in ambiguous, fast-moving environments with a builder mindset and solutions-oriented approach.
Strong alignment with Later’s values—fearless honesty, customer obsession, curiosity, collaboration, and a commitment to delivering measurable impact.

Responsibilities

Strategy Build and articulate Later’s Paid Social Services vision, positioning, and long-term growth strategy—grounded in business impact and client outcomes.
Develop a differentiated POV on paid social’s role in creator + influencer ecosystems, creating frameworks that support enterprise-level performance and measurement.
Scale the existing paid social offering while developing & launching new paid media operating model, packages, pricing, and delivery standards that enable profitable scale.
Define the long-term roadmap for team capabilities, platform partnerships, and systems required to elevate the offering.
Stay ahead of platform updates, industry shifts, and competitive moves—turning insights into strategic advantages for Later and our clients.
Technical/ Execution Build and codify scalable workflows for planning, trafficking, QA, pacing, optimization, and reporting with a strong emphasis on quality and accuracy.
Own forecasting, pacing, and performance standards to ensure operational excellence
Leverage tools such as Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, GA4, Looker, Snowflake, MMPs, BI dashboards, and ad servers to deliver actionable insights.
Develop robust frameworks that demonstrate the lift of integrated paid + creator/influencer programs + organic social programs.
Team / Collaboration Build and lead a high-performing Paid Social team—including Directors, Managers, and Specialists—with clear expectations, accountability, and growth pathways.
Foster a culture rooted in Later’s values: fearless honesty, customer/creator obsession, high performance, and collaborative problem-solving.
Partner closely with Sales, Strategy, and Services leadership to co-develop integrated solutions and drive revenue growth.
Collaborate with Analytics, Creative, Customer Ops, RevOps, and cross-functional teams to ensure seamless execution and measurable results.
Act as a connector across functions, increasing operational clarity and empowering teams to perform at a high level.
Leadership Serve as the senior leadership voice of Paid Social—internally, with enterprise clients, and with platform partners.
Influence senior stakeholders with clear storytelling, data-backed recommendations, and confident decision-making.
Champion a high bar for operational excellence, outcome based performance, and cultural impact across your organization.
Partner with the CCO on revenue strategy, planning, forecasting, and scaling decisions for Paid Media Services.
Model leadership behaviors consistent with Later’s high performance culture—setting clear expectations, giving direct and timely feedback, and holding teams accountable.
Research/Best Practices Build and maintain competitive intelligence, market insights, and platform relationships (Meta, TikTok, YouTube, Snapchat, Pinterest) to ensure Later stays on the leading edge.
Develop and maintain feasibility and scoping frameworks that ensure profitable, predictable delivery.
Introduce new tools, test & learn frameworks, and methodologies that improve delivery outcomes and team efficiencies.