Manager, Paid Search

Omnicom Media Group US H&S•New York, NY

14d•$50,000 - $95,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Search Team Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration. The Opportunity - Manager, Paid Search The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map. We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing.

Requirements

Relevant post-secondary education, training, or equivalent experience
3+ years of relevant paid search management experience, 1+ years team management experience
Demonstrated advanced usage of Google, Bing Performance Max and Scripts
Highly proficient in all Microsoft office applications
Hand on keyboard experience with Google Ads, Microsoft Ads
Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
Proficient working with platforms like Adobe Analytics or Google Analytics
Ability to quickly learn and apply new software and tools
Ad server experience: Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully working
Strong analytical skills and ability to think critically, passion for A/B testing (test, learn, scale mindset)
A results-driven professional with a passion for learning and a desire to success in a fast paced agency setting
Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
Actively seeks out opportunities to learn and develop new skills
Enjoys working in a team environment and contributes to a positive team dynamic
Strong communication and organization skills

Nice To Haves

Google Ads Search Certification
Microsoft Ads Certification
Google Search Ads 360 Certification
AI Powered Shopping Ads Certification
Google Analytics Certification
AI Powered Performance Ads

Responsibilities

Campaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals.
Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.
Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.
Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.
Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
Billing: Lead the team in monthly billing and reconciliation process and protocols.
Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
Quality Assurance: Act as a quality assurance check all paid search account management deliverab
Training: Should have prior experience with training and onboarding new teammates, and know how to effectively train teammates so they can handle tasks independently in the future.
Delegating per Roles/Responsibilities: clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates.
Mentorship: Recurring 1:1s with teammates to provide guidance on tactical questions and on broader career development discussions.