Manager, Omnichannel - Eggo
About The Position
Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, and Pure Organic®, while the Tasty & Wholesome portfolio includes Eggo®, Rice Krispies Treats® and Pop Tarts®. Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions. Reporting to the Senior Manager, Omnichannel for Tasty & Wholesome, the Manager, Omnichannel - Eggo leads omnichannel strategy and execution for the Eggo brand within the Accelerator business, driving growth across digital and physical retail channels. This role is responsible for connecting brand priorities to customer-facing omnichannel strategies, stewarding brand-building investments, optimizing the digital shelf, and leveraging performance insights to accelerate online sales, market share, and profitable growth. The position serves as a key cross-functional leader, partnering closely with Sales, Marketing, Finance, Category Strategy, Revenue Growth Management, Insights & Analytics, Supply Chain, external agencies, and retail media networks to develop and execute integrated omnichannel plans. As the Accelerator business continues to expand and evolve, this role plays a critical part in shaping growth strategies, enhancing omnichannel capabilities, and driving results across one of the company's fastest-growing channels.
Requirements
- Bachelor’s degree or equivalent professional experience
- Strong analytical skills with experience using NielsenIQ or Circana, retailer point-of-sale data, retail media reporting, and market research to identify actionable business opportunities
- Experience with online and in-store account sales and/or category management (CPG)
- Advanced proficiency in Microsoft Excel and PowerPoint, with strong organizational, presentation, and written/verbal communication skills
- Ability to prioritize multiple projects in heavy workload periods, with an entrepreneurial mindset and strong drive for action
- Permanent legal authorization to work in the United States
Nice To Haves
- MBA valued
Responsibilities
- Develop annual and quarterly omnichannel strategies and retailer plans that connect brand, innovation, shopper, and customer priorities across digital and physical channels
- Track and analyze monthly and quarterly online and in-store performance reporting that shapes category strategies
- Translate performance data from NielsenIQ, retailer platforms, retail media networks, and internal reporting into clear insights, optimization actions, and leadership-ready narratives
- Build and share test-and-learns, competitive insights, retailer capabilities, and best practices that improve future plans and strengthen omnichannel execution and capabilities across Tasty & Wholesome
Benefits
- Medical, dental, vision, life, accidental death & dismemberment insurance
- Employee assistance program
- Short-term disability coverage
- Long-term disability insurance
- Voluntary income protection benefits such as supplemental life, accident
- 401(k) plan with company contributions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
