Manager of Public Relations, Fashion & Lifestyle

Reformation • New York, NY

10d • $80,000 - $110,000 • Hybrid

About The Position

As Manager / Senior Manager of Public Relations, you will play an important role driving love and broad awareness of the Reformation brand, products, and mission to bring sustainable fashion to everyone. Reporting to the Senior Director of Public Relations, you’ll focus on building creative strategies to increase our share of voice in earned media with a focus on fashion, consumer and lifestyle press.

Requirements

• Bachelor's degree in a related field, such as marketing, communications, English, journalism, etc.
• 5-6 years of relevant public relations experience in the fashion industry, preferably a combination of agency and in-house roles
• Experience and comfortability regularly working alongside C-Suite executives
• Excellent verbal and written communication skills, including copywriting and editing experience
• Excellent relationships with consumer, fashion and lifestyle press
• Knowledge of and passion for sustainable fashion and, ideally, strong relationships with relevant reporters in the space
• Strong work ethic, impeccable attention to detail and ability to work in a fast paced, global setting
• Love for and a clear understanding of the Reformation brand
• Availability to work in an office environment in New York - Soho HQ 4 days/week

Responsibilities

• Support the Director of Public Relations in setting and executing the organization’s global communications strategy
• Utilize your strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand’s share of voice in earned media
• Messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborations
• Manage day-to-day communications with global agency partners
• Synthesize data and build strong cross-functional relationships in support of compelling brand storytelling
• Partner closely with performance marketing team to strategically guide and execute campaigns within Reformation’s press affiliate program
• Work cohesively with the broader brand marketing organization to ensure successful 360-campaign execution, including notably large and small scale event execution
• Lead reporting efforts, including tracking and analyzing results against team and company-wide OKRs
• Support internal communications efforts on an as needed basis

Benefits

• Employer-sponsored private medical, dental, and vision insurance
• Commuter benefits
• Competitive paid time off policies including vacation, sick leave, and company holidays
• Retirement planning support with the option to invest in Environmental Social Governance-aligned funds
• Access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment
• Donations to community efforts on a yearly basis
• Clothing discount
• Culture events (like our annual Ref Values week and Volunteer Time Off)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level