Urban Outfitters Manager of Public Relations & Brand Communications

Urban Outfitters • Philadelphia, PA

4d • Hybrid

About The Position

Urban Outfitters is looking for a Manager of Public Relations & Brand Communications! This role will lead consumer-facing communications that elevate product storytelling, cultural relevance, and earned media visibility for the brand. This role will focus on translating Urban Outfitters’ campaigns, new product collections, collaborations, and cultural moments into compelling stories that resonate with media and consumers alike. Working closely with the Associate Director of Brand Comms & Social Impact, the Manager will drive communications for product launches, brand collaborations, and key marketing campaigns, ensuring Urban Outfitters continues to show up at the intersection of fashion, lifestyle, and youth culture. A key responsibility of this role will be building a distinctive editorial platform that highlights product trends, cultural insights, and brand storytelling. Through strong writing and a deep understanding of consumer behavior, this role will help position Urban Outfitters as both a retail destination and a cultural voice for the next generation. The ideal candidate is a strong writer, cultural observer, and media strategist who understands how to translate product and trends into stories that drive earned media, search visibility, and affiliate performance. This role will have strong media relationships and also work closely with PR agency partners and cross-functional teams to amplify brand campaigns, product narratives, and cultural moments across fashion, lifestyle, and commerce media. This position will be based out of Philadelphia, PA and operate on a hybrid schedule of 3 days in office each week.

Requirements

• Writing and Editing Excellence
• Demonstrates strong writing and editing skills, with the ability to craft compelling narratives that translate product and trends into culturally relevant stories.
• Media and Commerce Expertise
• Possesses a deep understanding of and relationships with consumer media, commerce editorial, and affiliate ecosystems within the fashion, lifestyle, and retail landscape.
• Cultural Intelligence
• Translates cultural trends into brand and partnership strategies that resonate with youth audiences.
• Agency Management
• Collaborating with cross-functional teams in a fast-paced environment.
• Project Management
• Ability to balance strategic thinking with strong execution, managing multiple projects and priorities, timelines, budgets, and deliverables effectively and simultaneously.
• Brand Stewardship
• The ability to internalize, represent, and consistently apply brand values, voice and visual identity across all marketing efforts to build brand equity and trust.
• Problem Solving
• Applies analytical thinking to resolve challenges and improve marketing outcomes.
• Competitive Awareness
• Monitors market and competitor activity to inform strategy and maintain relevance.
• Creative Collaboration
• Ability to work with creative teams and partners to develop culturally resonant content.
• Inclusivity
• Commitment to fostering diversity and inclusion within the workplace.

Responsibilities

• Lead communications for product launches, seasonal assortments, and brand collaborations, translating product into compelling narratives that resonate across fashion, lifestyle, beauty, and home media.
• Develop press releases, media pitches, and storytelling frameworks that elevate Urban Outfitters’ authority as a destination for trend-driven style and lifestyle products.
• Identify opportunities to position the brand’s assortments within emerging trends and cultural conversations to drive meaningful editorial coverage.
• Lead the launch, strategy, and establishing a new editorial platform for the brand.
• Write and edit recurring features highlighting product trends, cultural insights, and brand storytelling.
• Develop a distinct editorial voice that reflects Urban Outfitters’ role at the intersection of product, creativity, and youth culture, while incorporating consumer insights, social trends, and cultural signals into compelling editorial content.
• Support communications strategy and execution for Urban Outfitters’ tentpole campaigns, collaborations, and key marketing initiatives.
• Translate campaign concepts into product-driven storylines and culturally relevant media angles that amplify brand moments across consumer and lifestyle media.
• Partner with internal teams to ensure PR is integrated into campaign planning and activation.
• Develop relationships with commerce editors and affiliate media partners to drive product placement across shopping guides, trend features, and seasonal roundups.
• Lead proactive pitching strategies that support affiliate visibility, product demand, and editorial coverage aligned with key retail moments.
• Contribute to the Urban Outfitters newsroom by developing product-rich editorial content designed to improve search visibility and generative engine optimization (GEO).
• Ensure brand storytelling is optimized for discoverability across digital media, search platforms, and emerging AI-driven content ecosystems.
• Maintain a strong pulse on Gen Z culture, social media trends, and emerging consumer behaviors.
• Translate insights from platforms such as TikTok, Pinterest, and Instagram into proactive PR story angles, editorial features, and media outreach opportunities.
• Co-manage day-to-day relationships with PR agency partners, guiding pitching priorities, storytelling opportunities, and campaign support.
• Collaborate closely with merchandising, marketing, creative, social, and insights teams to identify opportunities to elevate product narratives and brand storytelling through earned media.

Benefits

• URBN offers comprehensive Perks & Benefits to employees.
• Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees