Manager of Paid Acquistion

360Connect•Austin, TX

7d•Hybrid

About The Position

Come build and scale a performance engine. 360Connect is a profitable, established B2B lead generation company (founded in 2005) with a proven product-market fit and strong client ROI. Our clients consistently see a $7–$15 return for every $1 spent. We are now looking for a senior-level paid acquisition leader to own and scale our performance marketing engine. We’re hiring a Paid Acquisition Manager to run and optimize our performance marketing engine across Google Ads, Microsoft Ads, and Meta . This is a hands-on, player-coach role: you’ll own day-to-day execution and performance outcomes, while managing one internal direct report and coordinating with internal partners. This is not a generalist growth role. It’s a performance role built around measurable outcomes: efficient lead volume, lead quality, and downstream ROI . The Opportunity You’ll be responsible for turning paid acquisition strategy into consistent execution and improvement. You’ll build a disciplined testing cadence, keep spend efficient, and partner with Sales and Client Success to ensure we’re not just generating leads — we’re generating the right leads. You’ll lead a small internal team and external partners, but this is not a “set strategy and step away” role. We want someone who can see the entire field — and step in wherever needed to win. About 360Connect At 360Connect, we help businesses solve one of their hardest problems — acquiring customers. We deliver qualified, sales-ready leads and have been doing so successfully since 2005. We’ve been named a “Best Places to Work” by the Austin-American Statesman for eleven consecutive years. Our core values: Do what it takes to deliver excellent results Bring a proactive, solution-oriented attitude Act with integrity and respect Communicate directly and honestly Do what you say you are going to do Always learn and try new things We walk the talk.

Requirements

Minimum 5+ years of deep, hands-on paid acquisition experience. Not “exposure to.” Not “oversaw.” Owned.
You likely have:
5–10+ years managing and scaling paid media budgets (B2B lead gen preferred)
Direct budget ownership ($50K+/month preferred; more is a plus)
Demonstrated ability to scale spend while maintaining or improving efficiency
Strong experience with Google Ads, Microsoft Ads, Meta Ads, and performance-driven testing
Experience in lead generation environments (highly preferred)
Strong funnel diagnostic instincts — you can quickly identify where performance is breaking
Comfort operating in ambiguity and setting direction
You are:
Analytical to your core
Commercially minded
Comfortable making decisions with imperfect information
Able to zoom out strategically and zoom in tactically
Agile and decisive

Responsibilities

Paid Acquisition Strategy & Execution (Primary Focus)
Own daily/weekly management of campaigns across Google Ads, Microsoft Ads, and Meta
Build and maintain campaign structures, targeting, bidding approaches, and budgets within agreed guardrails
Scale lead volume while improving efficiency metrics ( CPL, CAC, ROAS ) and contribution margin impact
Create and run a structured experimentation program across: Creative and messaging Audiences/segmentation Bidding strategies and budget allocation Landing page and funnel improvements (with web/tech support)
Ensure clean execution fundamentals: tracking QA, naming conventions, documentation, and launch checklists
You are accountable for performance. Not activity.
Funnel Diagnostics & Lead Quality
Diagnose performance across ad → landing page → lead → downstream conversion
Partner with Sales and Client Success to improve lead quality feedback loops
Identify where breakdowns occur (creative fit, targeting, landing page, form flow, routing) and drive corrective actions
Reduce wasted spend by tightening targeting and refining conversion inputs
Reporting & Performance Insights
Monitor and report on key performance metrics: CPL, CAC, ROAS, lead quality, and downstream revenue signals
Produce weekly performance readouts: what changed, why, and what we’re doing next
Build/maintain dashboards and executive-ready summaries (clear, decision-oriented)
Make practical, data-backed recommendations and tradeoffs (volume vs. efficiency vs. quality)
People Leadership (1 Direct Report)
Manage and develop one internal direct report (likely a specialist/coordinator)
Set weekly priorities, provide coaching, and ensure high execution quality
Build repeatable processes for campaign ops, testing, and reporting
Establish clear ownership and accountability across tasks and deliverables
Partner Coordination (as needed)
Hold partners accountable to outcomes, timelines, and testing plans
Work collaboratively with people in other departments, making tradeoffs and fighting for the overall company win
Act as the quarterback across Product, Tech, Sales, and Client Success