Manager of Organic Search

Wingstop

About The Position

We’re seeking a Manager of Organic Search who can leverage Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) to lead Wingstop’s enterprise-wide organic search strategy to improve traffic trends, drive sustainable guest acquisition, and increase digital revenue. This role will own the vision, roadmap, and execution of all organic search initiatives across web, app, local listings, and all other emerging search platforms. This role requires a strategic and hands-on search expert with deep technical AEO & SEO expertise, strong business acumen, and the ability to influence cross-functional teams including Digital, Technology, Marketing, Analytics, Content, and external agency partners. The ideal candidate combines analytical rigor with operational execution and has a proven track record of driving measurable business impact through organic research.

Requirements

5-8 years of experience in SEO
Proven track record of reversing organic traffic declines and driving significant growth.
Experience in multi-location, retail, QSR, or franchise environments is strongly preferred.
Deep technical AEO & SEO expertise including site architecture, JavaScript SEO, structured data, and page experience optimization.
Experience managing enterprise-level websites with large content libraries and location pages.
Strong understanding of how organic search impacts full-funnel performance and digital revenue.
Expertise in Google Search Console, GA4, enterprise SEO platforms (e.g., BrightEdge, Conductor, SEMrush, Ahrefs), and analytics tools.
Strong understanding of HTML, CSS, JavaScript fundamentals as they relate to SEO.
Experience with site auditing, log file analysis, and performance diagnostics.
Familiarity with AI search trends, zero-click search environments, and evolving SERP features.
Strong business acumen with ability to tie SEO performance directly to revenue and profitability.
Excellent executive communication skills, including presentation to leaders
Ability to influence cross-functional teams without direct authority.
Strategic thinker who is also willing to operate hands-on when needed.
Strong project management skills and ability to manage multiple initiatives simultaneously.

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room