Manager of Growth & Brand (Founding Marketer)

Assisting Hands•Orland Park, IL

3d•$75,000 - $90,000

About The Position

Own the growth agenda for two complementary brands. You’ll be the one-person founding marketing team driving referral-based growth for MedBridge High-Acuity Homecare & Special Infusions and demand generation + community presence for Assisting Hands Orland Park (private-duty home care) . The foundation is live—your mission is to win trust, expand referrers, and convert opportunities into care starts. MedBridge (High-Acuity Homecare & Infusions) Referral & partner expansion: Systematically win hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a tight cadence of practice visits, lunch-and-learns, clinical in-services, and co-marketing kits—each with a documented next step. Account-based plays: Tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles); targeted outreach (email/DM/calls/mailers) and micro-events near priority hospitals/clinics. Clinician-credible storytelling: Short expert updates and monthly briefs (no PHI) that support physician decision-making and payer alignment. Conversion discipline: Enforce our 2-hour referral response promise, tighten handoffs to evaluation and Start-of-Care (SOC) , and remove friction across the referral journey. Scorecard & iteration: Run an honest dashboard: inquiries → qualified referrals → eval ≤24h → SOC, split by service line and sub-market; use it to decide the next campaign. Compliance by default: HIPAA-safe materials, claims substantiation, version-controlled approvals—survey-ready at all times. Assisting Hands Orland Park (Private-Duty Home Care) Demand generation & community presence: Build and maintain referral relationships with hospital/rehab discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, faith-based groups, and community organizations. Caregiver brand & pipeline support: Partner with Talent/Operations to position AHOP as an employer of choice; run local caregiver attraction campaigns (events, community partnerships, referral boosters) that improve applicant quality and show-up/retention —without owning HR operations. Family decision enablement: Create simple, empathetic decision aids (no PHI) for families and POAs that clarify services, pricing basics, and the first-week experience; host periodic “Family Info Sessions” in the community. Neighborhood programming: Plan quarterly community events (falls prevention, dementia communication, family caregiver nights) that convert to assessments; maintain relationships with senior resource coordinators and village aging programs. Reputation & outreach discipline: Professionally manage testimonials (de-identified), community sponsorships, and follow-up cadences; document every touchpoint and its outcome. Why you’ll love it Two brands, one mission: High-acuity clinical credibility plus everyday home-care practicality—rich playground for a builder. Field-first impact: You’ll spend real time with clinicians, discharge planners, and community partners—and see your work translate directly to care starts. Autonomy with support: Clear KPIs, direct access to CEO/CNO, and latitude to design the plays and ship fast.

Requirements

5+ years driving referral-based growth in healthcare or B2B services; bonus for home health/infusion/wound/pharmacy/RPM or private-duty home care.
Proven field + campaign integration (you can show an end-to-end funnel, not just activities).
Comfortable running events, writing clinician-credible copy, coordinating follow-ups, and reporting results succinctly.
Compliance-minded communicator who earns trust with clinicians, discharge planners, and families.

Responsibilities

MedBridge (High-Acuity Homecare & Infusions) Referral & partner expansion: Systematically win hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a tight cadence of practice visits, lunch-and-learns, clinical in-services, and co-marketing kits—each with a documented next step.
Account-based plays: Tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles); targeted outreach (email/DM/calls/mailers) and micro-events near priority hospitals/clinics.
Clinician-credible storytelling: Short expert updates and monthly briefs (no PHI) that support physician decision-making and payer alignment.
Conversion discipline: Enforce our 2-hour referral response promise, tighten handoffs to evaluation and Start-of-Care (SOC) , and remove friction across the referral journey.
Scorecard & iteration: Run an honest dashboard: inquiries → qualified referrals → eval ≤24h → SOC, split by service line and sub-market; use it to decide the next campaign.
Compliance by default: HIPAA-safe materials, claims substantiation, version-controlled approvals—survey-ready at all times.
Assisting Hands Orland Park (Private-Duty Home Care) Demand generation & community presence: Build and maintain referral relationships with hospital/rehab discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, faith-based groups, and community organizations.
Caregiver brand & pipeline support: Partner with Talent/Operations to position AHOP as an employer of choice; run local caregiver attraction campaigns (events, community partnerships, referral boosters) that improve applicant quality and show-up/retention —without owning HR operations.
Family decision enablement: Create simple, empathetic decision aids (no PHI) for families and POAs that clarify services, pricing basics, and the first-week experience; host periodic “Family Info Sessions” in the community.
Neighborhood programming: Plan quarterly community events (falls prevention, dementia communication, family caregiver nights) that convert to assessments; maintain relationships with senior resource coordinators and village aging programs.
Reputation & outreach discipline: Professionally manage testimonials (de-identified), community sponsorships, and follow-up cadences; document every touchpoint and its outcome.