Manager of Ecommerce

Focus on the Family•Colorado Springs, CO

23h•Onsite

About The Position

The Manager of Ecommerce position exists to drive the strategy, performance, and growth of Focus on the Family’s ecommerce revenue, reach, and relationships through the online store and other digital channels. Equipped with a new ecommerce platform, the Manager of Ecommerce will be charged with leading Marketing, Inventory Management, Research and Development, as well as administrative duties to grow the ecommerce business for the ministry. The Manager of Ecommerce will oversee the operations of the Focus brick-and-mortar Bookstore, assisting the Bookstore Manager in the strategy, performance, and growth of store revenue. This position will lead a team consisting of an Operations Specialist, UX Designer and the Bookstore Manager to measure performance and deploy strategies for improvement in a fast-paced environment.

Requirements

Bachelor's Degree with emphasis in Marketing, Advertising, Business, Communications, or equivalent
5-7 years of experience in product marketing with an emphasis in e-commerce sales and distribution
Strong knowledge in e-commerce and digital distribution industry
Experience in working with iTunes, Amazon and other digital service providers preferred
Working knowledge of CBA, Special Markets, and Christian publishing industry preferred
Working knowledge of financial reports
Working knowledge of Focus on the Family mission, philosophy, core values, and priorities
Experience in brick-and-mortar retail a plus
Ability to think critically and strategically in developing marketing plans for a wide variety of digital resources
Excellent verbal and written communication skills
Strong organizational skills
Excellent orientation to detail as well as the "big picture"
Excellent knowledge of digital, ecommerce and social media platforms
Competent in the use of MS Office, Macintosh, and other software applications
Experienced in working with outside representatives and management at all levels
Strong negotiating skills

Responsibilities

Owns performance scorecard and reports on results
Works closely with Digital Solutions Team to optimize user experience and site performance following industry best practices
Partners with the Digital Engagement Team to integrate the ecommerce store into the constituent journey
Manages product promotion on internal websites and company email platform, such as FOTF.com, AdventuresinOdyessy.com, etc.
Reports and analyzes defined metrics, complete with action items for improvement
Owns and manages the BigCommerce platform
Owns and manages Focus Digital (Salesforce platform)
Trains Focus staff on BigCommerce and Salesforce platforms
Manages web analytics platforms for the ecommerce store and digital delivery website, translating data insights into actionable recommendations for site and campaign optimization
Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance
Optimizes the ecommerce store and digital delivery website for organic search (SEO)
Partners with Advertising Team to develop and execute paid advertising campaigns
Manages digital marketing channels, such as iTunes, Amazon, and Google Play
Owns and manages strategic relationships with third-party fulfillment and logistics partners, ensuring service-level agreements and operational standards are met
Develops demand forecasts for all marketing campaigns and coordinates with suppliers and fulfillment partners to ensure timely and accurate inventory availability
Manages inventory levels for Focus-owned products across multiple fulfillment channels, including in-house warehousing, third-party logistics (3PL) providers, and dropship arrangements, to ensure adequate stock availability and minimize fulfillment disruption
Oversees the catalog, pricing, and delivery infrastructure for digital products, ensuring a seamless end-to-end customer download and access experience
Serves as point of contact for digital product vendors
Maintains and governs the product master catalog, including SKU setup, product attributes, pricing, and data integrity across ecommerce and fulfillment systems
Manages the ecommerce P&L, overseeing revenue, cost of goods, and operating expenses to achieve financial targets and inform strategic investment decisions
Develops and executes test scenarios using a variety of methodologies (A/B, Multivariate, User, etc.)
Analyzes and implements testing results
Manages relationships with development partners
Analyzes weekly Customer Critical (CRIT) feedback, transforming raw customer issues and research notes into standardized executive summaries to drive continuous improvement of the ecommerce platform and customer journey.
Manages Ecommerce and Bookstore team
Trains and develops staff on ecommerce best practices, as well as professional development
Manages department budget
Performs other duties as assigned