Manager Of Digital Creative Marketing

TEKsystems•Stamford, CT

1d•Hybrid

About The Position

Manages digital marketing tactics and the creative development for online campaigns and websites from inception through post-campaign analysis and summary report. Employs strong organizational and sales-driven creative skills. Drives online sales, revenue and operating efficiencies in customer acquisition and migration for cable TV, Internet and home phone services. Works closely with internal departments and external agencies to uphold offer and target strategies and promote marketing throughout the organization.

Requirements

Industry experience in consumer technology or related industries - 3+
Experience with Adobe Design Standard including Illustrator, InDesign and Photoshop - 3+
Agency experience - 1+
Management or leadership experience - 2+
Marketing creative development experience (online campaigns and websites) - 5+
Marketing project management experience - 3+
Ability to embody creative best practices and visionary thinking to uniquely solve marketing challenges
Ability to manage all phases of a large project from start to end autonomously
Ability to work independently and make recommendations and decisions autonomously
Ability to conduct formal presentations to all levels of management on issues and findings in assigned areas or subjects
Ability to pay attention to detail, balanced with ability to think strategically
Knowledge of emerging digital marketing trends and ability to integrate them in direct response campaigns
Knowledge of online buy-sites, user interfaces and experiences
Extensive knowledge of Social Media platforms
Effective organizational and sales-driven creative skills
Ability to understand most efficient use of resources and timing to maximize value of all campaigns
Detailed understanding of offers and offer strategy
Demonstrated ability to work independently and be proactive
Ability to understand company goals and strategy
Ability to leverage best practices for digital creativity
Knowledge of Microsoft office including Microsoft Word, Excel and PowerPoint
Knowledge of Adobe Design Standard including Illustrator, InDesign and Photoshop

Responsibilities

Actively and consistently support all efforts to simplify and enhance the customer experience.
Manages digital creative development for online campaigns.
Manages websites from inception through post-campaign analysis and summary report.
Drives online sales, revenue and operating efficiencies in customer acquisition and migration for products and services.
Coordinates with internal teams and external agencies to target, translate and uphold marketing strategies into effective creativity for online campaigns and promote marketing throughout the organization.
Upholds the brand in all online mediums including marketing tactics, company website pages and external sales partner websites.
Syncs with online team partners for sales and conversion metrics to better improve online sales and customer experience
Integrates closely with Media (corporate and field) on performance across key metrics.
Coordinates with internal strategy teams on identifying segments and proper messaging unique to the online space.
Manages agency relationships for integrating social media into marketing campaigns as well as creating Facebook specific campaigns, sweepstakes, contests and promotions.
Employs strong project management skills, demonstrating the ability to set and meet deadline for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.
Develops, maintains and communicates online campaign calendars for all targets, products, offers and geographic areas; manage change control and creative versions.
Partners with relevant business functions, the field and external vendors to determine targets and schedules.
Strategizes and implements applicable tests; analyze campaign performance across key metrics and ensure flawless execution.
Acts as a Digital Marketing Brand and Creative liaison at cross departmental meetings.