Manager of Communications and Public Relations

The Blood Connection•Piedmont, SC

About The Position

The Manager of Communications and Public Relations supports the Director by managing and directing the associated team members in activities related to: Communications, Public Relations, Corporate Branding, Social Media, Donor Engagement, Corporate Sponsorship, and Graphic Design. This position is responsible for managing TBC’s visibility and community outreach through various strategies, public relations, and communication efforts. Along with the Director, this position will plan and implement effective strategies to support, retain, and promote sponsor organizations and relationships to achieve established blood collection goals. The Manager of Communications and Public Relations will represent TBC as a role model that positively reflects the values, ethics, and culture of the organization. The position requires the ability to handle difficult situations and ways to arrive at an agreement amongst diverse groups of stakeholders.

Requirements

Bachelor’s Degree in Sales, Marketing, Communications, or related subject
Minimum of five years’ managerial responsibility in public relations, marketing or sales; or five years of technical experience in sales or marketing related role
Excellent analytical, organizational, interpersonal, verbal, and written communications skills
Ability to write speeches, articles, advertising copy, press materials, educational materials and other written copy using original or innovative techniques or style
Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or board of directors
Ability to communicate effectively, tactfully, and courteously to patrons, donors, sponsors and co-workers
Ability to organize and prioritize workload and meet deadlines
Ability to work with all levels and in a diverse work environment
Ability to establish and maintain effective working relationships with staff, management, and peers

Responsibilities

Coordinates and manages community development, public relations, and communication activities that support the achievement of organizational goals while promoting the visibility and awareness of the TBC brand to create a strong relationship with the community
Responsible to create, manage, and execute the departmental budget; identifies strategies to ensure budget and financial objectives are met
Provides analysis and reports for public relations, sponsorships, and communication tactics that drive decision making taking into consideration cost effectiveness, strategic targeting, return on investment, and operational performance
Provides motivation and development for subordinates
Responsible for development of leaders throughout the organization by being a role model of high-level leadership behaviors and through the implementation of leadership development opportunities
Maintains awareness of current events and trends in the blood industry
As a keeper of the TBC brand, this role will have oversight to ensure that brand consistency tactics are incorporated into daily operating activities and corporate behaviors
Develops new and feature material, publications, and advertising to educate, recruit, and retain a growing number of dedicated frequent donors
Provides oversight and management of integrated efforts and communication efforts including maintaining vendor relationships and contacts
Manages the content and functionality of the organization’s website and intranet site and acts as the liaison with website vendors
Manages the functionality and content of all integrated marketing efforts
Manages the development and creation of all marketing and publicity materials needed by the organization as well as the inventory of such items
Plans, organizes, attends, and communicates special events on behalf of the organization
Writes, creates, and oversees the distribution of organization news releases, public service announcements, newsletters, and special promotional mailings
Maintains accurate media contact list for service/collection territory
Represents TBC with area news media firms and maintains strong working relationship with staff at media outlets, including newspapers and television stations
Serves as media spokesperson for various topics
Conducts public speaking engagements to enhance the visibility of the organization as well as provides tours and/or education for the organization
Conducts training sessions and educational sessions to internal staff for promotional events, marketing tools, and/or integrated marketing efforts
Develops and supports the implementation of satisfaction surveys: donors, customers and blood drive coordinators
Assists in the development of value-added benefits for donors (memberships or special donor clubs, incentive programs, and affiliation tools)
Demonstrates concern for exceeding immediate and future needs of customers by responding to customers with a high-level of urgency and taking personal ownership in ensuring that customer’s expectations are met
Uses customer feedback for continuous development
Develops and executes advertising strategies to maximize impact of message while maintaining budgetary constraints
Monitors and directs activities related to increase/improve donor engagement and works with the team to implement improvements
Communicates creative design elements to the internal or external teams to support the mission or direction of the organization
Identifies and directs the opportunities to increase branding and awareness in communities served by TBC
Identifies and facilitates sponsorships and partnerships in a manner which supports TBC and donor/community engagement
Directs social media activities and focus/messaging through an internal staff/team or by facilitating external sources
Other duties as assigned or required