Manager, NBE Strategy and Performance

WebMD

6d•$90,000 - $100,000

About The Position

The Manager, NBE Strategy and Performance is responsible for supporting the strategic design, performance forecasting, and ongoing optimization of dynamic engagement programs across the Next Best Engagement (NBE) platform. This role focuses on translating client objectives into scalable engagement strategies, enabling data-driven decision making, and ensuring performance intelligence informs campaign orchestration across programs.

Requirements

6+ years of experience in digital marketing strategy, marketing analytics, marketing operations, or campaign performance management.
Experience working with data-driven marketing programs or omnichannel engagement strategies.
Strong analytical skills with the ability to translate data into actionable strategic recommendations.
Experience collaborating cross-functionally with marketing, analytics, and technical teams.
Excellent communication and organizational skills.
Ability to manage multiple initiatives in a fast-paced environment.

Nice To Haves

Pharmaceutical, healthcare, or life sciences marketing experience.
Experience with campaign forecasting, engagement analytics, or performance modeling.
Familiarity with marketing automation platforms, ad serving systems, or data infrastructure environments.
Background in client-facing digital marketing strategy or omnichannel campaign execution.

Responsibilities

Support development of engagement strategies aligned with client objectives and performance goals, define engagement use cases, and inform targeting approaches based on historical performance insights.
Lead development of performance projections and benchmarking frameworks to inform campaign planning and optimization strategy.
Monitor campaign performance to identify trends, risks, and optimization opportunities across tactics, brands, and audience segments.
Partner with platform operations leadership to ensure alignment between engagement strategy and execution models, providing input on launch readiness, scalability, and execution risk.
Support validation of instruction data readiness from a performance perspective and ensure reporting reflects meaningful engagement drivers.
Strengthen internal understanding of NBE orchestration strategy and performance drivers through knowledge sharing and documentation.
Partner with Sales, Product, Analytics, and Program teams to translate performance insights into strategic recommendations and campaign improvements.
Identify opportunities to improve engagement effectiveness, execution efficiency, and overall campaign outcomes through data-driven insights.