Manager, Media

Subway•Miami, FL

About The Position

The Marketing Manager, Media will collaborate with teams across Marketing, Creative Services, Consumer Insights, Business Planning & Finance, Brand, and Product Marketing to develop and lead media plans for Subway US. This role sits at the intersection of strategy and execution working with agency partners to plan, deploy, measure, and optimize campaigns that drive measurable business results for our Franchisees. The right candidate is goal-oriented, data-driven, and analytical with a passion for digital media, media planning and buying, and media measurement. This person has a deep understanding of the relationship between media metrics, reach and frequency, and sales/traffic with a consistent focus on improving ROAS. They are detail-oriented, accurate, and genuinely love working with data.

Requirements

Bachelor’s degree in Marketing, Business, or a related field required
Minimum 4 years of experience in digital media, with at least 2 years of brand-side experience
Working knowledge across paid media channels including Search, Programmatic, Social, TV/CTV, and OLV
Hands-on experience planning, managing, and optimizing paid media campaigns across digital channels.
Experience with media measurement tools including LiveRamp XMI, VideoAmp, and Marketing Mix Modeling (IPSOS or equivalent).
Strong analytical skills with the ability to synthesize complex data sets into clear, actionable insights and executive-ready narratives.
Deep understanding of media metrics, reach and frequency, and the relationship between media investment and business outcomes.
Experience managing agency partners and cross-functional internal stakeholders.
Excellent written and verbal communication skills; comfortable presenting to senior leadership.

Responsibilities

Work with brand, strategy and crm teams to develop rich and insightful media briefs
Partner with media agency to strategize, plan, deploy, and measure complex media campaigns that support business growth priorities, including new audience growth, consideration, and conversion objectives.
Leverage platform and 3rd party tools (MMM, Videoamp, Liveramp, etc) to analyze campaign performance, identify trends, make optimizations and report results to team members with clear visual storytelling
Manage agency partners day-to-day to perform consistent campaign health checks and optimization, ensure creative excellence, and provide timely updates to internal teams.
Identify creative needs and critically evaluate creative to ensure it meets platform best practices while balancing consumer behaviors, business objectives, and past performance.
Lead operations for media campaigns, including creative flighting and trafficking, budget management, and tracking; establish streamlined ways of working with internal and external partners.
Partner with the agency on test and learn agendas, constantly pushing to improve ROI and bring new performance insights to the team.
Own billing, invoicing and budget management across campaigns in partnership with leadership, finance and agency partners
Own ongoing performance analysis and check-ins (weekly, monthly, quarterly), bridging agency-provided, platform, MMM, LiveRamp XMI, and VideoAmp data into clear executive summaries.
Work with the Director of media and department leadership to establish long-term learning agendas for innovation opportunities and performance improvements