Manager, Media Performance

Central Garden and Pet•Phoenix, AZ

71d•Hybrid

About The Position

The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. The Manager of Media Performance will own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad-hoc analysis. This high-visibility role combines hands-on-keyboard campaign expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The manager will serve as a cross-BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit. This position will be based out of our Phoenix, AZ and will report to the Vice President, Pet eCommerce. We work a hybrid schedule with Mondays & Fridays work from home; Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate. For more information on Central Garden & Pet and our exciting brands, please visit www.central.com

Requirements

Must have strong analytical and problem-solving skills; possess excellent verbal and written communications skills
Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
Proven ability in working cross-functionally to achieve results
Strong communication skills with ability to influence decision makers and indirect reports
Ability to work independently with some direction; superior organizational skills
Professional demeanor and integrity; works extremely well in teams
Strong working knowledge of the Microsoft Office suite; expert level Excel skills
Bachelor's degree in business or related field required
3+ years of relevant eCommerce/Digital Advertising Experience required
5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Nice To Haves

5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Responsibilities

Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership
Optimization & Insights: Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements.
Cross-Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and P&L; Collaborate with digital shelf teams to link media insights to PDP performance and conversion.
Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVue and retailer media relationships.