Manager, Media Analytics & BI Enablement - 12 Month Secondment

CIBC•Toronto, ON

3d•Hybrid

About The Position

The Measurement and Insights team helps Marketing and Media make smarter, data-driven decisions by turning complex digital and media data into clear, actionable insights. As a Manager, Media Analytics & BI Enablement, you'll serve as a senior individual contributor focused on advanced analysis, reporting, and business intelligence enablement across digital and direct marketing channels. You'll analyze media and marketing performance data, uncover trends and opportunities, and provide recommendations that help optimize campaign effectiveness and improve business outcomes. You'll work across multiple platforms and data sources to strengthen reporting accuracy, support attribution, and maintain data integrity. In this role, you'll also partner with stakeholders to translate complex findings into meaningful insights that inform strategic decisions and influence senior leaders.

Requirements

3+ years of progressive experience in enterprise-level media data analysis, extract, transform, load (ETL) processes, and data visualization.
Independently interpret complex datasets and use your analysis to influence business results.
Advanced experience with Adobe Analytics.
Strong working knowledge of media reporting and analytics.
Experience with tools such as Salesforce Marketing Cloud Intelligence (Datorama), Alteryx, Tableau, Power BI, SQL, or similar platforms used for data aggregation and visualization.
Challenge assumptions, synthesize insights from multiple sources, and connect data to broader business goals.
Communicate recommendations clearly and confidently to senior stakeholders.
Notice the nuances in the data, ask thoughtful questions, and work through issues with a practical, collaborative mindset.
Strong understanding of tagging best practices helps support accurate measurement and data integrity.
Stay current with evolving media reporting practices, analytics capabilities, and industry trends to strengthen your impact.
Bring your real self to work, and you live our values - trust, teamwork, and accountability.

Nice To Haves

Experience with tools such as Power BI, Databricks, or other advanced ETL and visualization platforms is an asset.

Responsibilities

Serve as a subject matter expert in data analysis and visualization, with specialized expertise in Adobe Analytics.
Use analytical tools and platforms to prepare, interpret, and visualize data in ways that support strategic decision-making.
Apply deep knowledge of paid media data, reporting practices, media tagging, and Adobe tagging to monitor performance, diagnose issues, and identify optimization opportunities across digital media channels.
Connect insights across multiple data sources, business objectives, and deliverables to translate complex findings into clear, actionable recommendations for Marketing and Media partners.
Approach data with curiosity and critical thinking by identifying patterns, trends, and anomalies, forming hypotheses, validating findings, and recommending solutions with minimal oversight.
Build strong partnerships with stakeholders across teams to resolve issues, align on priorities, and support consistent, high-quality reporting and insight delivery.
Manage multiple high-impact initiatives with strong organization and attention to detail, ensuring timely delivery and consistent quality in reporting, analysis, and business support.