Manager Marketing│Corporate (Springdale, AR)

Tyson Foods•Springdale, AR

2d•Onsite

About The Position

The Manager of Marketing at Tyson Foods is responsible for leading either brand or digital marketing efforts. This role focuses on developing and implementing comprehensive marketing strategies to enhance brand presence and optimize digital engagement while ensuring alignment with company goals. The Marketing Manager is responsible for managing marketing activities for assigned categories and sales channels and has full accountability for managing budgets in a manner that supports company objectives. This role develops and executes short-term and long-term strategies, marketing plans, new product initiatives, packaging, advertising, and sales promotion programs to achieve corporate profit, volume, and market share goals.

Requirements

Bachelor's degree in Marketing or a related business field is required.
Minimum of 5 years of marketing experience, with a focus on brand marketing or digital marketing within the food or consumer packaged goods (CPG) industry.
Strong project management and problem-solving skills.
Excellent verbal and written communication skills.
Ability to work effectively in a team environment and manage multiple projects simultaneously.
Proficiency in Microsoft Office applications and digital marketing tools.
Responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs.
Ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI.
Ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
Willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Nice To Haves

MBA preferred.

Responsibilities

Collaborate with internal teams to identify business and growth opportunities and translate them into actionable business plans.
Influence multiple functions, both internally and externally, at the manager and director levels in the planning, budgeting, and development of programs.
Lead external creative and content agencies, ensuring projects are briefed strategically and managed through timely execution.
Champion brand creative standards and guidelines, ensuring all creative work remains on-brand and aligned with strategic objectives.
Lead creative development for integrated marketing campaigns, from brief development through execution and performance evaluation.
Manage agency scope, marketing budgets, and project timelines for assigned projects on a day-to-day basis.
Partner with insights, media, and digital teams to align creative strategies with consumer and channel objectives.
Mentor junior team members on best practices in campaign and creative development.
Identify growth opportunities through the effective use of consumption data, market research, and competitive intelligence. Develop meaningful consumer positioning for assigned product lines that creates differentiation and added value versus competitors, and effectively communicate product advantages to customers and consumers.
Manage the development and introduction of new products in partnership with the New Business Development group and Research & Development (R&D) teams to deliver differentiated products that meet consumer needs and provide strong competitive value.
Manage brand positioning and messaging across multiple media platforms to ensure consistency, engagement, and improved marketing return on investment compared to prior periods.
Demonstrate the ability to perform at a high level while managing a significant volume of work and responding quickly to unforeseen customer-generated requests.
Serve as the primary owner of assigned marketing technologies (e.g., Sprinklr, Marketo, Adobe RTCDP), ensuring appropriate governance, adoption, integration, and optimization to support business objectives. Provide training, documentation, and enablement resources to help team members effectively leverage these tools.
Plan and implement national and regional digital marketing campaigns utilizing social media, email marketing, and other digital channels.
Oversee digital customer experience projects, as well as the development and deployment of marketing tools and technologies, including but not limited to digital asset management, marketing automation, and the broader marketing technology stack.
Lead cross-functional teams to ensure project success and independently manage project implementation, including timelines, scope, budgets, communications, quality concerns, risks, critical paths, and resource constraints.
Negotiate project priorities and workloads with internal stakeholders and team members when necessary.
Manage and direct agency work, as applicable.
Manage personal travel and expense budgets and perform other duties as assigned by management.