Manager, Marketing Programs (8 Month Term)

Kinaxis Inc.

6d•Remote

About The Position

Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you! In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global office and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today. Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers. The Global Content Marketing Manager will be accountable for owning, producing and project managing a large variety of content for strategic initiatives, campaigns, and ad hoc needs. They’ll take lead in proposing the best content for the desired result, and devise and execute strategy for achieving the intended outcome. The incumbent in this role works across Marketing and the wider organization to produce and manage the execution of high quality, thought-provoking, and compelling content. With a strong sense of storytelling and an understanding of content writing, production, and strategy, this role will plan and deliver exceptional content executions spanning blog articles, B2B thought-leadership material, brand messaging, social/influencer marketing, SEO and more.

Requirements

The ability to develop comprehensive content marketing strategies, including identifying target audiences, conducting market research, and planning content calendars to drive brand awareness and achieve marketing goals.
Monitor content performance metrics, such as engagement, reach, and conversion rates, and use data-driven insights to continually optimize content strategies and improve overall campaign effectiveness.
Manage relationships with external vendors, agencies, and freelance writers, ensuring clear communication, timely deliverables, and adherence to quality standards.
Foster a collaborative and creative work environment, providing mentorship, guidance, and constructive feedback to the production team and content marketing library specialists, promoting professional growth and development.

Responsibilities

Develop and manage comprehensive content marketing strategies that align with the company's goals and target audience, ensuring a consistent brand voice and messaging across all channels.
Oversee the production team, including assigning tasks, managing timelines, and providing guidance to ensure high-quality content creation, including articles, blog posts, videos, and social media content.
Collaborate with the content marketing library specialists to curate and maintain a robust content library, ensuring content is organized, tagged, and easily accessible for the team and other stakeholders.
Conduct thorough market research and analysis to identify content trends, audience preferences, and competitor strategies, leveraging insights to optimize content planning and development.
Collaborate cross-functionally with internal teams, such as product marketing, design, and sales, to ensure content alignment and support various marketing initiatives and product launches.
Stay up to date with industry best practices, emerging trends, and new technologies in content marketing, and proactively share knowledge and insights with the team to drive innovation and continuous improvement.
Content writing and reviews. Writing and reviewing content for integrated marketing campaigns, corporate brand campaigns, and events. You will participate in and contribute to various brand projects, including videos, advertisements, articles, and infographics. The role also involves serving as an editorial reviewer for content produced by freelancers and other contributors.
Content execution and distribution. Oversee the execution and distribution of content across Kinaxis-owned and adjacent platforms, including the company blog, YouTube channel, Wikipedia, and social media articles and posts.
Brand voice. Assist in brand operations by supporting the rollout and ongoing education of our new corporate brand(s). Help maintain a consistent tone and voice across all content, streamline workflows for collaboration with other teams, and implement tools to improve efficiency.