Manager, Marketing Planning And Strategy- Experiential

Walmart • Hoboken, NJ

14d • $96,000 - $186,000

About The Position

As Manager of Experiential Marketing, you will help shape and deliver high-impact, in-real-life (IRL) brand experiences that support our overall experiential strategy and key product priorities. This role is ideal for a marketer who blends creativity with strategic thinking - someone who can design premium, scalable consumer experiences and confidently navigate complex, high-visibility initiatives. Reporting to the Director of Experiential Marketing, you will lead multiple experiential programs from concept through execution, partnering closely with top-tier agencies to bring experiential ideas and integrated 360 campaigns to life. You’ll collaborate cross-functionally with teams including Communications, Influencer, Creative, Site, Social, and Paid Media to ensure seamless execution across every touchpoint. This is a fast-paced, highly collaborative role that requires strong organizational skills, creative problem-solving, and comfort managing multiple workstreams at once. What you'll do... Support on day-to-day strategy and execution for key Walmart experiential initiatives; serve as a key liaison with internal teams & external agency partners. Develop insight-driven experiential strategies and integrated marketing plans that connect across channels and business units. Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results. Monitor and optimize program performance, identifying opportunities to refine or scale tactics to achieve marketing and business goals. Contribute to the overarching Experiential strategy and ensure alignment across Walmart Marketing. Foster a culture of innovation, collaboration, and continuous improvement. Drive innovation, identifying white-space opportunities and new approaches that elevate the broader Experiential portfolio.

Requirements

• An entrepreneurial mindset – comfort with ambiguity and a bias for action. Grit is one of your greatest qualities.
• A strong track record of creating innovative, differentiated experiential activations that deliver customer value and brand impact.
• A highly creative approach – you think big and imagine what's never been done before.
• Exceptional collaboration skills-working with and energizing cross-functional partners is second nature.
• Excellent communication skills, including presenting complex ideas to key leaders with clarity and confidence.
• Meticulous attention to detail.
• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5 years of experience in marketing or related discipline & at least 3 years in experiential marketing
• Outstanding written and verbal communication skills, including deck and brief development.
• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Nice To Haves

• Marketing or related field Masters: Business Administration

Responsibilities

• Support on day-to-day strategy and execution for key Walmart experiential initiatives; serve as a key liaison with internal teams & external agency partners.
• Develop insight-driven experiential strategies and integrated marketing plans that connect across channels and business units.
• Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results.
• Monitor and optimize program performance, identifying opportunities to refine or scale tactics to achieve marketing and business goals.
• Contribute to the overarching Experiential strategy and ensure alignment across Walmart Marketing.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Drive innovation, identifying white-space opportunities and new approaches that elevate the broader Experiential portfolio.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level