Experiential Marketing Manager

TransUnion • Ridley Park, PA

3d • Hybrid

About The Position

Is responsible for driving TransUnion’s presence and representation of our B2B Marketing Solutions offerings at events through planning and execution of high impact brand experiences, and seamless event communications and campaigns. This role focuses on securing strategic speaking engagements, developing compelling activations, managing event-related campaigns and communications, and ensuring the brand shows up consistently and memorably across all touchpoints. You will work closely with the B2B Marketing team supporting TransUnion’s Marketing Solutions and requires a deep understanding events, the B2B buyer journey and marketing analytics.

Requirements

• Experience: 8+ years of demonstrated success in B2B event marketing required, experiential marketing integrated marketing, or related disciplines and familiarity with event tech platforms, CRM systems, and marketing automation tools. Focus on data/tech solutions in a B2B or agency environment is preferred.
• Strategy: Ability to develop event experiences and activations including onsite brand experiences, marketing communications, speaking engagements and hosted activities aligned to overall marketing strategies, business objectives and growth goals.
• Analytical Skills: Ability to analyze performance data to inform future optimization and decisions.
• Program Management: Ability to manage multiple activations, campaigns and events concurrently, meet deadlines and bring attention to details and priorities.
• Communication: Excellent communication and relationship building skills with the ability to clearly convey goals, messaging, and plans to internal teams and external partners. Strong writing skills with the ability to craft compelling speaker abstracts and event messaging.
• Collaboration: Ability to influence and collaborate across the organization proactively, with a willingness to accept delegated responsibility and work independently and in group settings.
• Problem-Solving: Ability to think critically, identify opportunities and solve challenges effectively.
• Education: Bachelor’s degree in marketing, communications or equivalent.
• Other: Ability to travel and perform other related duties as required.

Responsibilities

• Event Strategy & Planning In partnership with the Marketing Strategy lead, develop the event strategy for priority conferences, tradeshows, and proprietary events, including evaluating event opportunities based on audience fit, business objectives, and brand alignment. Determine how the brand should “show up” across different event types (e.g., booth experience, hosted activities, hospitality moments). Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics.
• Speaking Engagements & Thought Leadership Research and identify paid and earned speaking opportunities for executives and subject matter experts. Own the end-to-end submission process: abstract development, pitch materials, and follow‑ups. Build relationships with event organizers and industry associations to elevate visibility and thought leadership opportunities.
• Hosted Activities & On‑Site Experiences Lead the development and execution of hosted experiences (VIP sessions, roundtables, fireside chats, partner events, etc). Ensure experiential elements reflect a cohesive and polished brand presence.
• Event Communications & Campaigns Develop communications plans including email campaigns, social promotion, and internal communications and briefings. Partner with internal teams and partners to capture customer and event insights for future content. Drive follow-up communications across owned marketing channels and sales touchpoints. Ensure event content is repurposed into other marketing assets.
• Cross‑Functional Alignment & Stakeholder Management Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery; Lead event kickoffs and weekly status meetings. Serve as the central point of coordination for event messaging, visuals, and experience design. Engage with Sales to ensure consistent pre-event outreach and post-event follow-up. Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
• Measurement, Reporting & Optimization Define KPIs for event performance (traffic, leads, speaking impact, engagement, press opportunities, post-event conversion, etc.). Analyze results to recommend improvements and drive continuous optimization under the guidance of the Marketing Strategist. Manage budget accruals and updates in coordination with finance, agency partners and channel resources. Build recap reports highlighting performance, insights, and other learnings.

Benefits

• TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups.
• Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level