Director, Marketing Planning And Strategy - Experiential Events - Sam's Club MAP
About The Position
Sam’s Club Member Access Platform (MAP) is building the future of retail media and member engagement — and we’re just getting started. As Director, Experiential Marketing Planning & Strategy, you will define and lead the end-to-end event and experience strategy for MAP. This is not an event planning role. This is a strategic leadership role responsible for building the vision, framework, and execution engine behind high-visibility internal, B2B, industry, and member-facing events that drive brand growth, partner engagement, and business impact. Operating within a fast-scaling, startup-like environment inside one of the world’s most influential retail organizations, you’ll architect the strategy, build the playbooks, lead cross-functional alignment, and oversee execution of enterprise-level experiences that elevate the MAP brand and deliver measurable results. If you think like an event producer, operate like a strategist, and lead like a business owner — this role is for you.
Requirements
- A track record of building and leading enterprise-scale experiential or event strategies that drive measurable business outcomes.
- Experience owning large, complex events end-to-end — including internal, B2B, industry, and consumer-facing experiences.
- Strategic vision paired with an event planner’s mindset — you see the big idea and obsess over every detail of the attendee journey.
- Proven ability to influence cross-functional stakeholders and executive leaders in matrixed organizations.
- Strong expertise in vendor selection, agency leadership, contract negotiation, and budget ownership.
- Deep understanding of how events integrate with media strategy, brand storytelling, and omnichannel marketing ecosystems.
- Experience operating in high-growth, fast-evolving environments where building structure and process is part of the job.
- Exceptional communication skills and the ability to craft compelling narratives that connect brand, business, and member impact.
- Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
- 1 year's supervisory experience or experience leading cross-functional projects.
Nice To Haves
- Leading cross-functional projects
- Marketing
- Supervisory
- Masters: Business Administration
Responsibilities
- Build and Own the MAP Experiential Strategy
- Lead High-Impact, High-Visibility Events End-to-End
- Drive Cross-Functional Alignment & Influence
- Own Vendor Strategy, Partnerships & Budget Management
- Build & Develop a High-Performing Team
Benefits
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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What This Job Offers
Job Type
Full-time
Career Level
Director
