Manager, Marketing Operations & Enablement

DraftKings Inc. • Boston, MA

4d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Manager, Marketing Operations & Enablement at DraftKings, you'll drive the evolution of a more data-driven, automated, and scalable marketing ecosystem. You'll partner closely with cross-functional marketing leaders to enhance how campaigns are measured, executed, and optimized across channels. In a fast-paced, high-investment environment, you'll shape the systems, tools, and processes that power performance and unlock smarter decision-making. Your work will directly influence how teams operate today while building the foundation for future growth.

Requirements

• At least 4 years of experience in marketing operations, marketing technology, or digital marketing, preferably within a consumer-focused environment.
• Proven experience evaluating and implementing new technologies, including leading proof-of-concepts and driving adoption.
• Strong analytical mindset with the ability to make informed decisions in ambiguous or data-limited situations.
• Hands-on experience with modern marketing tools such as measurement platforms, customer data platforms, analytics tools, and paid media channels; MMPs (e.g., Singular), CDPs (e.g., Hightouch), GA4, paid media platforms (Meta, Snap), and identity solutions (e.g., LiveRamp).
• Deep understanding of customer journeys, including acquisition, engagement, and retention strategies.
• Ability to communicate complex ideas clearly and influence stakeholders through strong storytelling and presentation skills.
• A proactive, solutions-oriented approach with a track record of testing, learning, and improving business outcomes.

Responsibilities

• Partner with marketing leaders to define and execute a forward-looking marketing operations and measurement strategy.
• Improve how performance is tracked and understood by building scalable frameworks for attribution, reporting, and insights.
• Lead the evaluation, selection, and implementation of marketing technologies to enhance efficiency and effectiveness.
• Translate complex technical concepts into clear recommendations that influence senior stakeholders and drive alignment.
• Act as a subject matter expert across marketing technology, enabling teams to adopt best practices and maximize tool capabilities.
• Identify opportunities to automate workflows, streamline processes, and reduce operational friction across marketing functions.
• Collaborate cross-functionally to ensure systems and data flows support acquisition, engagement, and retention efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed