Manager, Marketing Operations - Delivery & Planning
About The Position
The Marketing Operations Manager – Delivery & Planning is responsible for owning and driving the execution of the marketing operating system, including campaign intake, prioritization, planning, and delivery coordination. This role ensures marketing work flows efficiently across teams, aligning resources to the highest-value initiatives while maintaining operational discipline and execution excellence. This position serves as a central orchestrator across marketing functions and cross-functional partners, balancing execution oversight with continuous process improvement. The role provides leadership to a small team and partners closely with Strategy, Creative, Digital, Analytics, and Business Units to deliver high-quality marketing outcomes aligned with enterprise priorities.
Requirements
- BS 6–8 years of experience in marketing operations, program management, campaign delivery, or a related function within a cross-functional or matrixed environment.
- Any equivalent combination of experience and education.
- Demonstrated experience managing complex workflows, coordinating cross-functional teams, and delivering marketing initiatives at scale.
- Experience supporting structured planning and prioritization processes, including backlog management and resource alignment.
Nice To Haves
- Experience with marketing workflow or project management tools (e.g., Asana, Jira).
- Experience working within Agile or structured delivery frameworks (e.g., Scrum, Kanban, SAFe).
Responsibilities
- Own and manage execution of the marketing operating model including intake, prioritization workflows, and backlog management.
- Ensure adherence to standardized processes and maintain visibility across all marketing initiatives.
- Facilitate WSJF-based prioritization and maintain a single, prioritized backlog aligned to business value and capacity.
- Support quarterly planning by aligning prioritized work to team capacity and business priorities.
- Oversee execution of marketing initiatives across creative, content, digital, and automation teams.
- Manage timelines, dependencies, and risks to ensure successful delivery.
- Track and manage team capacity across initiatives.
- Identify workload imbalances and support efficient resource allocation to maximize throughput and delivery effectiveness.
- Serve as the primary operational point of coordination across marketing functions.
- Partner with Strategy, Analytics, Compliance, and Business Units to ensure alignment and execution readiness.
- Identify inefficiencies and implement process improvements to enhance workflow efficiency, scalability, and speed-to-market.
- Monitor operational KPIs such as throughput and cycle time.
- Lead and develop a team of 2–3 marketing operations and/or program management professionals.
- Provide coaching, performance management, and support career development.
- Proactively identify risks, resolve issues, and escalate conflicts or constraints that may impact delivery timelines or outcomes.
- Other duties as assigned.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
