Manager, Marketing Operations & AI

Adelphi Group•Toronto, ON

9d•CA$65,000 - CA$80,000•Hybrid

About The Position

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be. The Opportunity We're looking for an Manager, Marketing Operations & AI to join our team as part of our Sales function. This role will play a critical role in optimizing our sales AI-powered technology stack & it’s integrations, supporting Sales team pipeline campaigns, and enabling data-driven decision-making across the revenue organization. This role requires significant experience with Salesforce, HubSpot (Marketing & Sales Hub), other GTM technologies, and the ability to partner with sales, marketing and RevOps stakeholders to drive operational excellence. This is an exciting opportunity for a detail-oriented, tech-savvy individual who is passionate about building scalable processes, leveraging AI, and bridging the gap between sales & marketing. You’ll have the chance to shape how we utilize tools, data, and AI-automation to accelerate growth.

Requirements

3+ years of hands-on Sales or Marketing Operations experience, with expert-level HubSpot (Marketing Hub), Salesforce, and AI knowledge.
Proven ability to deploy AI-powered automation across GTM workflows (lead routing, enrichment, follow-ups, task creation), CRM integrations (Salesforce), and Sales engagements.
Experience using AI for pipeline analysis, forecasting support, and deal risk identification
Deep understanding of lead management, scoring, routing, and pipeline development.
Strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients.
Team player with a genuine desire to contribute to the overall success of the entire team.

Nice To Haves

Experience with BI/reporting tools is a plus.
Experience with basic coding/scripting (SQL, Python, Javascript, APIs (Postman), Version Control (Git) is a plus.

Responsibilities

Support, optimize, and troubleshoot various Sales tooling & it’s AI capabilities, ensuring team members can work effectively.
Build, maintain, and optimize AI workflows, lead flows, and scoring frameworks to improve funnel health.
Maintain integrations between HubSpot, Salesforce, and other tools to ensure data accuracy and consistency.
Enable AI-supported campaign execution by aligning marketing signals with sales actions.
Partner with the Marketing & Demand Generation teams to support campaign execution
Work with RevOps to build performance reporting, including pipeline attribution and ROI analysis.
Assist with data hygiene projects across various data sources, ensuring accurate lead, contact, and account information.
Identify opportunities for process improvements and automation across the Sales function.
Partner with Sales Operations to align on lead routing, qualification, and reporting.