Manager, Marketing & Fan Engagement

Saskatchewan Roughriders • Regina, SK

3d • Onsite

About The Position

Reporting to the Director, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion.

Requirements

• Minimum 5 years of progressive marketing experience, including experience in a leadership or management capacity.
• Post-secondary education in Marketing, Business, Communications, or a related field.
• Strong understanding of digital marketing, content marketing, social media, email marketing, and campaign execution.
• Proven ability to develop and execute marketing strategies that support business objectives and drive audience engagement.
• Forward-thinking approach with the ability to identify trends, opportunities, and innovative ways to strengthen the brand.
• Technical proficiency with WordPress, content management systems (CMS), website management, and digital marketing tools.
• Strong communication and brand management skills, with the ability to maintain a consistent voice across all external channels.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and shifting priorities.
• Ability to work with speed, urgency, and accuracy in a fast-paced environment.
• Strong problem-solving skills with a proactive, solution-oriented mindset.
• Experience leading, mentoring, or managing people while fostering a collaborative and accountable team environment.
• Creative thinker who is willing to challenge conventional approaches and continually evolve the brand.
• Demonstrated professionalism, integrity, and commitment to building strong working relationships.
• Flexibility to work evenings, weekends, game days, and other peak periods as required.
• Flexibility to work irregular hours when needed, such as game days or outside of core hours during peak periods.
• The successful candidate must either reside locally or be willing to relocate for this role.

Nice To Haves

• Experience in sports, entertainment, or event-based organizations is considered an asset but is not required.

Responsibilities

• Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
• Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizational objectives.
• Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
• Lead advertising efforts by working closely with the Club’s ad agency on campaign ideation, media planning, and execution.
• Optimize advertising strategies to ensure maximum reach, engagement, and ROI across digital, broadcast, print, and out-of-home channels.
• Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, data acquisition and sales conversion.
• Lead lifecycle marketing initiatives that utilize data-driven insights to drive fan conversion and retention.
• Develop and execute creative strategies to acquire fan data through channels, including digital campaigns, ticketing initiatives, contests, activations, and in-game experiences.
• Ensure every marketing initiative incorporates a data acquisition component, strengthening the club’s marketable fan base.
• Partner with the Manager, Game Entertainment & Community to strategically integrate community events into the broader fan engagement strategy, ensuring data capture and digital engagement follow-up.
• Utilize CRM and digital marketing tools to build fan segments, create personalized engagement strategies, and analyze campaign effectiveness.
• Lead the development and execution of email marketing campaigns that drive fan engagement, ticket sales, and sponsor activations.
• Lead the Lifecycle Marketing Specialist to optimize email journeys, automations, and segmentation strategies.
• Work with Lifecycle Marketing Specialist on maximizing opportunities through all digital mediums, including but not limited to Riderville, the Rider App, and SMS.
• Collaborate with the Partnerships Department to support marketing-related sponsor activations and initiatives.
• Work closely with the Manager, Content & Creative to develop and deliver partner-related social media content.
• Partner with the Manager, Game Entertainment & Community to integrate sponsor assets into in-game experiences and community activations.
• Oversee the social media strategy, ensuring alignment with the club’s brand and objectives.
• Oversee the Social Media Coordinator to develop content strategies that enhance digital engagement.
• Leverage analytics to refine social media engagement strategies and increase fan interaction.
• Oversee the Business Intelligence Specialist to analyze fan data, evaluate marketing program effectiveness, and develop audience insights to inform strategy.
• Ensure all marketing initiatives are aligned with data-driven decision-making and measurable ROI.
• Work with the Business Intelligence Specialist to manage the Rider Huddle and work with Departments internally to use it to its fullest capacity.
• Work with Insightrix on delivering Roughrider Brand Survey throughout the season.

Benefits

• Opportunity to contribute to the success of one of Canada’s largest brands and an organization that is a cornerstone of our province and Rider Nation.
• Opportunity to support both the Club and the Saskatchewan Roughrider Foundation which provide countless community initiatives and programs that support the children and residents of Saskatchewan.
• The passion of being part of something much bigger than all of us. The Saskatchewan Roughriders have a dedicated and passionate fan base, and at the Riders, we strive to work hard to support and grow the team and organization.
• Gain of demonstrated immersive experience in a fast-paced organization and team.
• Unbeatable work location. You will be set up directly out of Mosaic Stadium and be fully immersed in the Rider experience.
• Employees are empowered to make a difference not only in the community, but in our business operations as well.
• Riders foster a culture that values respect, teamwork, hustle, hard work and fun.
• Advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree