Manager, Marketing Events

NEW ERA CAP LLCWestwood, MA
2d

About The Position

As we continue to evolve our consumer-facing brand presence to drive stronger, more consistent, elevated brand execution across key channels, we are searching for a Brand Marketing Manager focused specifically on the creation and execution of ’47-owned events. This person will own our brand event strategy and delivery, with a focus on how ’47 shows up in a best-in-class brand-forward and experiential fashion. The ideal candidate has a track record of proven event creative development and follow through, successful partner management and collaboration, and executional excellence. Reporting to the VP of Marketing, you will join a passionate team at a company built on authenticity, heritage and innovation. We move fast, think big, and are looking for someone who is excited to grow with us.

Requirements

  • Bachelor’s degree
  • 7+ years in Event/Trade Marketing
  • Proven track record in event management, leading process from end to end.
  • Experience managing events and/or creative agencies.
  • Strong writing and communication skills
  • Excellent time management/project skills
  • Comfortable and confident in making effective decisions in a timely manner
  • Goal oriented: ability to stay focused on creating winning results
  • Ability to communicate results to team and management and to thrive in a fast-paced environment.
  • A self-starter able to work independently, leading and managing multiple projects simultaneously.

Responsibilities

  • Lead event strategy and execution for primary sports moments on the marketing calendar, including NFL SuperBowl, NBA All-Star, MLB All-Star, select NASCAR events, and more.
  • Manage process directly with key league counterparts to develop and lead process for event execution at primary sports moments.
  • Work cross-functionally with key stakeholders at ’47 across marketing, design, product, and partnerships to develop holistic event execution.
  • Brief and lead outside agency partners when applicable.
  • Own event budget planning and management.
  • Lead event strategy and execution for select brand moments on the marketing calendar.
  • Work cross-functionally with key stakeholders at ’47 across marketing, design, product, and partnerships to develop holistic event execution.
  • Brief and lead outside agency partners when applicable.
  • Own event budget planning and management.
  • Lead execution for select B2B moments on the annual calendar, such as league summits and tradeshows.
  • Manage all storage and shipping-related issues.
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