AVP, Manager, Marketing Enablement
About The Position
The AVP, Manager, Marketing Enablement is responsible for improving how Marketing works by driving operational excellence, technology adoption, process optimization, and organizational enablement. This role serves as an internal consultant and change agent, helping Marketing teams work smarter, move faster, and scale more effectively. The individual will identify operational friction points, evaluate and implement solutions, lead cross-functional enablement initiatives, and drive adoption of tools, processes, and best practices across the Marketing organization. The role owns key enablement platforms and programs—including sales and marketing enablement tools, training initiatives, process improvement efforts, and operational transformation projects—while serving as a champion for innovation and continuous improvement. This position partners closely with Marketing Strategy, GTM, Segment Marketing, Brand, Events, Communications, RevOps, Data & Analytics, Sales Leadership, and Technology teams.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Operations, or related field.
- 5+ years of experience in marketing operations, enablement, project management, consulting, process improvement, or related disciplines.
- Experience leading cross-functional initiatives and organizational change efforts.
- Experience implementing and managing marketing or sales technology platforms.
- Strong project management and stakeholder management skills.
- Exceptional communication, facilitation, and training capabilities.
- Demonstrated ability to identify business problems and implement scalable solutions.
- Experience with enablement platforms such as Seismic, Highspot, Showpad, or similar tools.
- Experience with marketing technology ecosystems including Salesforce, Marketing Cloud, Adobe, Workfront, or related platforms.
- Experience driving AI adoption, workflow automation, or digital transformation initiatives.
Nice To Haves
- Lean, Six Sigma, Agile, PMP, Prosci, or related certifications preferred.
Responsibilities
- Develop and execute the Marketing Enablement strategy to improve organizational effectiveness and productivity.
- Identify process bottlenecks, inefficiencies, and operational challenges across Marketing functions.
- Design and implement solutions that simplify workflows, improve collaboration, and reduce time-to-market.
- Establish repeatable frameworks, playbooks, and best practices that improve consistency and scalability.
- Serve as a trusted advisor to Marketing leaders on operational effectiveness and organizational efficiency.
- Own administration, governance, and optimization of enablement platforms such as Seismic and related technologies.
- Ensure sales and marketing teams have easy access to current, compliant, and effective content and resources.
- Develop processes for content governance, lifecycle management, and platform adoption.
- Measure utilization and effectiveness of enablement platforms and recommend enhancements.
- Evaluate emerging technologies, AI capabilities, and industry best practices that can improve Marketing performance.
- Identify opportunities to automate manual work and eliminate unnecessary complexity.
- Champion adoption of new tools, workflows, and ways of working.
- Build business cases for new technologies and process improvements.
- Act as a change leader, helping teams successfully adopt new capabilities and behaviors.
- Lead implementation of new marketing technologies, enablement solutions, and operational initiatives.
- Manage cross-functional projects from requirements gathering through deployment and adoption.
- Coordinate stakeholders across Marketing, Technology, Compliance, Operations, and Sales.
- Establish project plans, success metrics, governance structures, and communication plans.
- Ensure initiatives deliver measurable business outcomes and organizational value.
- Develop and maintain training programs, user guides, playbooks, and enablement materials.
- Lead onboarding efforts for new platforms, processes, and capabilities.
- Drive organizational readiness and adoption through communications, workshops, and ongoing support.
- Create a culture of continuous learning and operational excellence across Marketing.
- Establish KPIs to measure enablement effectiveness, adoption, efficiency gains, and business impact.
- Monitor performance and identify opportunities for ongoing optimization.
- Develop executive reporting and recommendations for Marketing leadership.
- Foster a continuous improvement mindset throughout the organization.
Benefits
- Medical, Dental, Vision, and Life Insurance
- Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
- HSA or FSA account and other voluntary benefits
- 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
- Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
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What This Job Offers
Job Type
Full-time
Career Level
Manager
