Manager, Marketing Data and Enablement
About The Position
The Manager, Marketing Data & Enablement is a pivotal role at the center of the Customer Activation team within Global Commercial Services (GCS). This individual will own marketing data readiness, ensuring the right data exists, is trusted, and is usable to deliver relevant, timely, and impactful customer experiences. You will serve as the bridge between marketing strategy and technical execution, translating business goals into clear data requirements and partnering with Product and Engineering to deliver reusable, scalable data solutions. Beyond enabling individual campaigns, you will shape how marketing data is defined and used across the organization, ensuring data is reusable across use cases, reducing one-off solutions, and building a strong foundation that supports more personalized and consistent customer engagement over time. You will also ensure that data requirements and validation standards support compliant, high-quality execution of both marketing and servicing communications. Success in this role means campaigns launch with the right data in place, teams trust and confidently use the data, and new capabilities are delivered in a way that benefits multiple marketing initiatives. You will play a key role in improving speed to market, reducing rework, and unlocking more effective targeting and personalization at scale. This is an opportunity to shape how marketing data is defined, built, and leveraged across the customer lifecycle — and to help lay the foundation for more integrated, cross-functional ways of working in the future.
Requirements
- Experience in marketing data readiness, ensuring data exists, is trusted, and usable.
- Ability to translate business goals into clear data requirements.
- Experience partnering with Product and Engineering teams.
- Experience shaping how marketing data is defined and used.
- Experience ensuring data reusability across use cases.
- Experience building foundations for personalized customer engagement.
- Understanding of data requirements and validation standards for compliant marketing and servicing communications.
Responsibilities
- Own marketing data readiness — ensuring the right data exists, is trusted, and is usable to deliver relevant, timely, and impactful customer experiences.
- Serve as the bridge between marketing strategy and technical execution, translating business goals into clear data requirements.
- Partner with Product and Engineering to deliver reusable, scalable data solutions.
- Shape how marketing data is defined and used across the organization.
- Ensure data is reusable across use cases, reducing one-off solutions.
- Build a strong foundation that supports more personalized and consistent customer engagement over time.
- Ensure that data requirements and validation standards support compliant, high-quality execution of both marketing and servicing communications.
- Improve speed to market, reduce rework, and unlock more effective targeting and personalization at scale.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
