Manager - Marketing Communications

Sherwin-Williams•Cleveland, OH

6d•$108,531 - $140,085•Onsite

About The Position

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams’ Performance Coatings Group will be the central point of segment marketing communications strategy, program development, execution of demand generation and sales enablement initiatives related to the High Performance Flooring and Intumescent Fire Protection portfolios for the Sherwin-Williams brand. Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals with a strong focus on architect, specifier, and contractor personas. All aspects of marketing communications, including demand gen campaign/program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral and internal communications, are managed by this position. The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs. The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.

Requirements

Contact with other employees and access confidential and proprietary information and/or other items of value.
Review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

Responsibilities

Manage segment planning and execution of marketing communications tactics in support of division sales and share growth goals.
Manage demand generation campaign/program design and execution.
Manage thought leadership content development and curation.
Manage print and digital media advertising.
Manage public relations.
Manage social media.
Manage direct marketing.
Manage events/trade shows.
Manage product launches.
Manage sales collateral.
Manage internal communications.
Prioritize initiatives and tactics and execute campaigns to drive measurable business results.
Support North America marketing communications activities.
Collaborate with regional teams in alignment with current business strategies and segment needs.