Manager, Marketing Budget Operations

Genesys•Raleigh, NC

1d•$104,300 - $201,776•Remote

About The Position

Genesys Cloud Services, Inc. seeks a Business Operations Manager in Durham, NC. This role will provide business, operational, and budget analysis to support the global marketing team, Finance, and the company’s growth. The position partners with Finance, focusing on budget planning and operations, including expense timing, and delivering business insights to the Marketing Leadership Team. A key objective is ensuring budget and forecast accuracy. The role involves managing and coordinating detailed budget and expense tracking tools for campaign spending, requiring fluency in accruals, expense recognition, and fundamental accounting practices. Utilizing data analysis frameworks, the role collaborates with Finance, Marketing Analytics, and other stakeholders to optimize marketing spend timing accuracy and campaign ROI. It also involves identifying and implementing process improvements for global scalability and enhancing the experience for marketing budget owners interacting with the Marketing Operations team. The role plays a critical part in automating management reporting using SQL and migrating other reporting to dashboards. Additionally, it supports Finance, Marketing Analytics, and Marketing Operations teams on data-driven special projects and supervises one employee.

Requirements

Master’s degree in Quantitative Management, Economics, Accounting, Finance, Statistics, or a related field of study plus 3 years of experience in a related occupation.
Experience with marketing data analysis and budget operations and solving problems with data.
Experience studying and applying accounting principles in management and manipulation of large and complex corporate expense data.
Experience with Power Query, Power Pivot and SQL.
Experience building and maintaining KPI reporting dashboards and preparing annual budgets by analyzing large historical data sets using SQL and Excel.
Experience conducting A/B testing analyses to quantify impact of test and enhance A/B testing strategies.

Responsibilities

Provide business, operational, and budget analysis in support of the global marketing team, Finance, and the company’s growth.
Partner with Finance on execution of budget planning and operations, with a focus on amounts and expense timing.
Deliver business insights to the Marketing Leadership Team.
Manage and coordinate detailed, campaign-by-campaign budget and expense decision and tracking tools.
Using data analysis frameworks and approaches, partner with Finance, Marketing Analytics, and other stakeholders to identify, track, and optimize marketing spend timing accuracy and campaign ROI.
Proactively identify process improvements that scale globally and that improve the customer service experience of marketing budget owners.
Play a critical path role in a team-wide effort to automate some management reporting using SQL and to move other management reporting into dashboards.
Support the Finance, Marketing Analytics, and Marketing Operations teams in data-driven special projects as needed.
Supervise one employee.