Manager, Marketing and Communications

United Way of Greater Charlotte•Charlotte, NC

About The Position

The Marketing and Communications Manager co-leads the development and execution of United Way of Greater Charlotte's (UWGC) integrated marketing strategy, with accountability for brand stewardship, omnichannel campaign performance, select media relations, and departmental results. This individual contributor and team-influencer role requires experience developing and executing marketing strategy and using marketing performance information to help leadership make informed decisions. Reporting directly to the Chief Philanthropy and Marketing Officer, the Manager works across the organization to strengthen UWGC's brand, increase understanding of its work, and advance its mission with cultural competence, creativity, integrity, and a forward-looking approach. The ideal candidate is a strong marketing generalist who can move comfortably between strategy and execution - able to develop a campaign plan, manage the details, make sound decisions about priorities, and get the work across the finish line. The role requires excellent organization and project management skills, the ability to manage multiple priorities and deadlines, a practical understanding of current marketing practices, and the confidence to work with colleagues and leaders across the organization. UWGC embraces AI and emerging technologies as tools to enhance efficiency, creativity, and marketing performance. At the same time, this role requires distinctly human judgment and empathy, particularly in how we tell the stories of our residents, community partners, and the work of UWGC. Our storytelling should reflect the lived experiences of neighbors who work hard but often struggle to afford the basics, and the power of bringing people, organizations, and resources together to create pathways to greater economic mobility and stability. AI can help us work smarter; it cannot replace the human connection, authenticity, and care at the heart of our work.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus
5 or more years of progressive marketing experience, with demonstrated strategic ownership
Proven track record of developing and presenting annual marketing plans and brand strategies to senior or executive audiences
Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes
Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership
Demonstrated success leading integrated, omnichannel marketing campaign from strategy through measurement with full ownership
Experience serving as an organizational spokesperson or managing select external media relationships
Proficiency across digital marketing disciplines: SEO, SEM, PPC, email marketing, social media, and web content management
Experience with Google products (Analytics/GA4, Ads, Workspace) and CRM platforms
Strong copywriting, editing, and communication skills across formats and audiences
Experience with project management tools such as Airtable; comfort managing multiple priorities simultaneously
Basic HTML knowledge; ability to troubleshoot email and web rendering issues
Ability to engage credibly with executive stakeholders, media contacts, community partners, and funders

Nice To Haves

advanced degree a plus

Responsibilities

Co-design the annual marketing plan, inclusive of goals, channel mix, and performance benchmarks aligned to the organizational strategic plan
Manage brand strategy for UWGC, ensuring consistent voice, identity, and positioning across all internal and external touchpoints
Set measurable marketing goals tied to organizational priorities and report on progress to executive leadership
Proactively identify opportunities to advance brand awareness, community engagement, and donor and partner relationships
Plan and execute integrated omnichannel marketing campaign across digital and traditional channels including paid search, social media, email, and web
Manage and continuously optimize the UWGC website through content updates, SEO strategy, and user experience improvements using Google Analytics (GA4)
Lead paid digital advertising including Google Ads and social media campaigns; manage spend and report on ROI
Develop and distribute email marketing to external audiences via UWGC's CRM; troubleshoot HTML issues as needed
Conduct ongoing keyword research, landing page optimization, and lead generation strategy tied to trackable conversions
Lead development and execution of integrated content strategies across digital and traditional channels, ensuring consistent brand voice, positioning, and audience-specific messaging
Manage a part-time staff member to produce and edit compelling content across email, web, social, and executive communications in partnership with cross-functional teams
Manages omnichannel content calendar, applying performance data and audience insights to continuously optimize messaging and campaign effectiveness
Manage marketing project timelines and requests through Airtable; maintain an organizational metrics dashboard
Review, analyze, and present omnichannel marketing campaign results, user behavior, and performance data with actionable recommendations
Collaborate across departments to develop content, communications, and creative assets aligned with organizational priorities
Stay current on emerging marketing trends, technologies, and best practices; apply learning to advance organizational strategy