Manager, Marketing Analytics & Measurement

Ovative Group•Minneapolis, MN

1d•$90,000 - $132,000•Hybrid

About The Position

In this role, you will serve as a Manager within our Measurement team, accountable for 1 to 3 enterprise client engagements. You will work closely with the Measurement Director to execute on measurement strategy, delivering across Marketing Mix Modeling, incrementality testing, and measurement roadmap work, while building toward greater client leadership over time. You will own day-to-day workstream execution, contribute to client-facing deliverables and presentations, and translate complex measurement outputs into clear, confident business recommendations. You will develop your executive presence by presenting regularly to senior client stakeholders (VPs, C-Level, etc). This is a role for someone who wants to go deep on modern marketing measurement (MMM, incrementality testing, and measurement strategy) and emerge as a credible, client-facing measurement leader. You will directly manage 1-2 direct reports, supporting their development while maintaining high-quality work output and measurement outcomes.

Requirements

4+ years (or 3+ years + MBA) of experience working with clients (internal or external)
At least 1+ years of experience managing direct reports
Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful)
Able to connect complex marketing data & situations into tangible business path forward for clients
Experience within marketing industry (digital marketing preferred)
Must be able to thrive working in ambiguous situations

Nice To Haves

Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience using Sequel to gather data or run analytics on datasets
Experience working with MMM/MTA marketing models
Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc).

Responsibilities

Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in-partnership with clients / leadership
Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope
Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
Lead strategy of client digital marketing activation roadmap & vision
Define and drive strategy across team structure, roles, development, and clients
Play a leadership role on Measurement Solutions
Work with internal Ovative teams to come up with marketing solutions/value-add plays
Lead development for 1-2 direct reports
Address complex, open-ended analytics requests in a structured manner
Identify & focus on what matters most to move the client's business forward
Structure activation work and communication to drive most critical/fundamental business goals
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Lead client work that translates into business insights and actionable recommendations
Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day