Manager, Market Research (IC)

Capital One • McLean, VA

2d • $138,100 - $189,200 • Hybrid

About The Position

As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C/B2B studies across global markets to deliver high-impact business outcomes.

Requirements

• Bachelor's Degree or Military experience.
• At least 5 years of experience in a market research role.

Nice To Haves

• Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology
• Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)
• Experience leading brand health and communications tracking research.
• Experience leading creative and media effectiveness research
• Experience with B2B and international research
• Experience in Employer Brand research
• 3+ years experience in a market research role on the client side
• 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
• 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
• 2+ years experience in a marketing strategy role
• 1+ year of experience managing advertising campaigns for Fortune 500 brands
• Familiarity with technologists and technology subject matter.

Responsibilities

• Translate complex business needs into clear and actionable research objectives.
• Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
• As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners
• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
• Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions
• Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action
• Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable

Benefits

• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Manager