Manager, Market Insights- PVH Corp.

PVH•New York, NY

11d•Hybrid

About The Position

In an industry defined by rapid transformation, shifting consumer preferences/behaviors, and technological innovation, PVH is committed to becoming more consumer-centric and data-driven. The Business Intelligence Consumer and Market Insights Team plays a critical role in supporting this transformation by translating data into insights that inform go-to-market strategies and business growth opportunities. Members of the BI - Consumer and Market Insights Team will advance thought leadership and organizational capability across our brands as well as help identify the business- and brand-building opportunities that will enable and fuel our continued growth. The Manager, Market Insights is responsible for supporting the execution of competitive research and market intelligence initiatives. Reporting to the Sr. Director of BI - Consumer Ecom and Market Insights, this role will manage select projects, collaborate cross-functionally with stakeholders, and contribute to key insights that drive brand and business strategy. The Manager will assist in developing research materials, managing external vendors, analyzing data, and presenting actionable insights in a clear and compelling way. This individual will be expected to be a thought leader and work collaboratively with cross-functional partners, acting as a trusted source in making strategic connections between broad-based trends and marketplace opportunities. The Manager consistently ensures that work from the team is delivered on time, of high quality, and grounded in clear, actionable insights and recommendations. Beyond execution, this role partners with their superiors to play a key part in continuously improving tools and methodologies. This individual leads by example, showing a strong hands-on and collaborative approach to supporting the business and their team in delivering high-impact work. They are collaborative, proactive, and responsive to the evolving needs of a fast-paced and stakeholder-driven environment.

Requirements

Strong understanding of market research methodologies and analytics tools
Excellent project management skills; detail-oriented and organized
Strong communication & presentation skills; able to simplify complex findings into actionable insights
Demonstrated ability to work independently and collaboratively in a fast-paced environment
Proficiency in Microsoft PowerPoint, Excel; experience with tools like Qualtrics, SPSS, or Tableau/Power BI a plus
Self-motivated, curious, and results-driven
Client-service mindset with the ability to work effectively with multiple stakeholders
Strong leadership: Has the ability to align key/critical talent around priorities, troubleshoot issues, and keep a high performing team performing, motivated and growing
Strong ability to synthesize insights content across market and consumer research to formulate strategic plans
Strong understanding of diverse research methodologies and how they can be applied to generate value
Excellent verbal and written communication skills; ability to discuss complex information in an easy-to-understand manner
Ability to partner effectively within a complex organization
Easily adaptable to changing situations and demonstrates flexibility in juggling priorities
Strong analytical abilities, demonstrated critical thinking skills
Team player; ability to collaborate effectively with different stakeholders and team members in a proactive manner
3–5 years of experience in consumer research, analytics, or market insights
Bachelor’s degree in marketing, Market Research, Business, Statistics, or a related field

Nice To Haves

advanced degree a plus

Responsibilities

Collaborate with internal teams and external vendors to ensure timely and high-quality delivery of insights
Deliver impactful presentations and tailor insights and next steps to diverse leadership levels and audiences
Assist in data cleaning, analysis, and synthesis , transforming raw data into clear and actionable insights
Manage team capacity by prioritizing incoming requests and aligning projects to strategic objectives. Be able determine automations and efficiencies were needed
Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations.
Execute and manage cross departmental projects. This includes collaborating with the Consumer Insights (sentiment) team to ensure consistent and clear messaging.
Support the development of seasonal strategy decks, brand tracking studies, product testing, and shopper journey research This includes weekly, monthly, quarterly, and annual reporting, as well as ad hoc requests
Manage and leverage multiple data sources to connect dots and develop a comprehensive understanding of the industry environment as well as internal/external factors that influence the business. This includes keeping a pulse on the evolution of the industry.
Leverage syndicated data tracking resources (e.g., NielsenIQ, Circana, Euromonitor, Edited, AlphaSense, WGSN, etc.) to analyze trends and identify whitespace opportunities. This also includes maintaining and developing relationships with the vendors.
Help maintain and improve the team's research toolkit and best practices
Present research findings to cross-functional partners in a clear, concise manner
Build positive working relationships across brand, marketing, product, and digital teams
Contribute to vendor evaluations and manage project-level budgets in collaboration with senior leadership
Support team onboarding and peer learning initiatives to build broader research capabilities
Lead, mentor, and support a team of analysts and insights professionals to deliver high-quality, data-driven market analysis. May oversee junior team members or interns on a project basis

Benefits

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements.
These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting.
Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills.
PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement.
We also offer career growth opportunities, empowering our associates to design their future at PVH.
This role is bonus eligible.
Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
An above-market 401(k) contribution to help our eligible associates save for retirement.
Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Receive support for continued education including tuition reimbursement.
Shop at our company outlets and e-commerce sites at a discount.