Manager, Loyalty Communications

Comcast • Philadelphia, PA

7h

About The Position

The Manager, Loyalty Communications is responsible for the planning, execution, and optimization of customer-facing communications that support Xfinity’s loyalty and engagement initiatives. This role operates as a strategic individual contributor, owning communications from intake through execution and performance review. While this position does not currently have direct reports, it requires demonstrated operational leadership and the ability to influence, guide, and align cross-functional partners, with the expectation to take on people leadership responsibilities in the future. The ideal candidate brings strong campaign execution experience, exceptional attention to detail, and the ability to translate complex inputs into clear, customer-centric messaging.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience
• 3–6+ years of experience in marketing, customer communications, lifecycle/CRM, or related functions
• Experience managing or supporting end-to-end campaign execution across digital channels
• Strong written communication skills with the ability to translate complex information into customer-friendly messaging
• Demonstrated attention to detail and commitment to accuracy
• Experience working in cross-functional, matrixed environments
• Proven ability to manage multiple priorities in a fast-paced, deadline-driven setting
• Demonstrated operational leadership , including ownership of workflows, timelines, and execution quality
• Experience guiding, mentoring, or influencing others (peers, partners, or junior team members)
• Strong decision-making skills with the ability to exercise judgment and escalate appropriately
• Ability to lead through influence and drive alignment across stakeholders
• Readiness to grow into people leadership responsibilities over time
• Campaign Development
• Customer Feedback
• Customer Loyalty

Nice To Haves

• Experience with loyalty, retention, or customer engagement programs
• Familiarity with customer engagement metrics (e.g., open rates, CTR, engagement trends)
• Experience working in large, matrixed organizations
• Background in subscription-based or customer-centric industries

Responsibilities

• Own the end-to-end execution of loyalty and engagement communications across channels including email, mobile app, push, SMS, and web (.com)
• Ensure all communications are accurate, timely, and aligned with brand and customer experience standards
• Manage multiple concurrent campaigns with strong attention to detail and executional precision
• Identify and resolve issues proactively to ensure seamless campaign delivery
• Partner with marketing, creative, analytics, product, and operations teams to gather input and align on communications strategy
• Translate business goals and input into clear messaging and execution plans
• Serve as a key point of contact for communication within a highly matrixed environment
• Influence stakeholders and drive alignment without direct authority
• Ensure all messaging is clear, consistent, and customer-focused
• Apply strong judgment to maintain accuracy, quality, and brand voice across all communications
• Review and refine messaging to optimize for customer understanding and engagement
• Review campaign performance and support the development of insights and recommendations
• Partner with analytics teams to understand engagement metrics and outcomes
• Apply learnings to continuously improve communication effectiveness
• Maintain and manage campaign calendars, documentation, and workflow processes
• Ensure effective coordination across teams to support on-time and accurate delivery
• Identify opportunities to improve processes, tools, and execution models

Benefits

• Options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level