Manager, Lifecycle Execution

Tapestry•New York, NY

About The Position

The Lifecycle Execution Manager is responsible for leading the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency. This role translates lifecycle strategy and marketing briefs into high-quality customer communications, while leading a team and establishing best-in-class executional processes. Successful individuals will leverage their proficiency in: Campaign Execution & Operations Manage end-to-end execution of email and SMS campaigns and triggered programs Ensure accuracy, QA, and on-time delivery across all sends Coordinate cross-functional workflows and external partners Workflow & Process Management Lead briefing process and ensure alignment with lifecycle and marketing strategies Establish and maintain execution standards and SLAs Optimize processes to improve speed, efficiency, and quality Creative Strategy & Briefing Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives. Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments. Ensure consistency in messaging and visual identity across all channels and touchpoints. Facilitate creative reviews and feedback loops to optimize asset performance and storytelling. Team Leadership Manage and develop a team of execution specialists Provide coaching and build platform and lifecycle capabilities Prioritize workload and manage resourcing Performance & Optimization Lead weekly post-campaign reporting and insights Identify optimization opportunities and testing hypotheses Partner with analytics and strategy teams to improve performance

Requirements

Bachelor’s Degree required
5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
Hands-on experience with ESP platforms (Cordial preferred)
Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions
Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions
Excellent communication, presentation, and cross-functional collaboration skills
Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently
Proven ability to execute strategy with precision, delivering high-quality campaign output and managing high-volume calendars
Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact
Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Nice To Haves

Experience within retail or luxury a plus

Responsibilities

Manage end-to-end execution of email and SMS campaigns and triggered programs
Ensure accuracy, QA, and on-time delivery across all sends
Coordinate cross-functional workflows and external partners
Lead briefing process and ensure alignment with lifecycle and marketing strategies
Establish and maintain execution standards and SLAs
Optimize processes to improve speed, efficiency, and quality
Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments.
Ensure consistency in messaging and visual identity across all channels and touchpoints.
Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
Manage and develop a team of execution specialists
Provide coaching and build platform and lifecycle capabilities
Prioritize workload and manage resourcing
Lead weekly post-campaign reporting and insights
Identify optimization opportunities and testing hypotheses
Partner with analytics and strategy teams to improve performance