Manager, International Local Store Marketing (LSM)
About The Position
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com. Role Overview The International Local Store Marketing (LSM) Manager is responsible for developing, governing, and scaling local marketing across domestic and international markets. This role serves as the bridge between national brand initiatives and localized execution—ensuring franchisees, and regional teams have the tools, guidance, and clarity needed to activate effectively in their markets. The ideal candidate is—someone who can align priorities, simplify complexity, and partner cross-functionally with agencies, internal teams, and franchise stakeholders to drive consistent, high-impact international and local execution.
Requirements
- 5 years of experience in local, field, or brand marketing.
- Experience in franchise or multi-unit environments.
- Proven agency and stakeholder management experience.
- Strong organizational and communication skills.
Nice To Haves
- Experience with LSM platforms or marketing portals.
- QSR, retail, or hospitality background.
- International or multi-region experience.
- Data-driven, analytical mindset.
- Fluent in Spanish
- Franchisee-first mindset
- Ability to simplify complex systems
- Influence without authority
- Collaborative and solutions-oriented
Responsibilities
- Collaborate with Brand, and international teams to develop and evolve the LSM framework aligned to national brand strategy
- Establish scalable best practices, playbooks, and guardrails.
- Partner internally to address franchisee feedback and improve adoption.
- Serve as the primary global point of contact for LSM agencies.
- Oversee local creative and execution.
- Ensure agency outputs meet brand and performance standards.
- Evolve the LSM portal and related tools as needed.
- Streamline workflows and approval processes.
- Define standardized LSM operating processes.
- Share insights and best practices across markets.
- Optimize based on performance and feedback.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
