Manager, Integrated Marketing

Grant Thornton • Chicago, IL

7d • $104,000 - $168,500 • Hybrid

About The Position

Grant Thornton is seeking an Integrated Marketing Manager to join the team.
Approved office locations can be found below.

As a Manager, Integrated Marketing, you will lead the planning and execution of
priority go-to-market (GTM) campaigns that support key business initiatives
across the firm, including service line (ex: Advisory) and select alliance
marketing programs.

This role is focused on campaign orchestration and delivery excellence -
partnering with business and marketing leaders to translate strategy into
structured campaign plans, coordinated execution, and measurable outcomes. You
will serve as the central point of coordination for complex, high-visibility
campaigns, ensuring alignment across teams and delivering programs on time and
with impact.

Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• 6–8+ years of B2B marketing experience in complex, matrixed environments (professional services preferred)
• Proven experience planning and executing integrated marketing campaigns across multiple channels
• Strong project/program management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously
• Ability to translate business strategy into actionable marketing plans and deliverables
• Demonstrated success working across cross-functional teams, influencing without direct authority
• Strong communication and stakeholder management skills, with the ability to provide clear updates and drive alignment
• Data-driven mindset, with experience tracking and interpreting performance metrics (e.g., engagement, pipeline, ROI)
• High attention to detail and commitment to execution quality in fast-paced environments
• Experience leveraging AI tools to enhance marketing workflows, content development, and reporting is strongly preferred

Nice To Haves

• Experience supporting alliance or partner marketing initiatives (e.g., co-branded campaigns) is a plus

Responsibilities

• Lead end-to-end planning and execution of integrated GTM campaigns, translating business priorities into clear campaign plans (objectives, audiences, messaging, channels, timelines, and success metrics).
• Own campaign project management, establishing detailed plans, milestones, roles/responsibilities, and timelines to ensure coordinated, on-time delivery.
• Partner with the Advisory and Alliance Marketing Lead to intake strategy, clarify requirements, and ensure alignment throughout campaign execution.
• Orchestrate cross-functional teams (service lines, industries, field marketing, brand, content, digital, PR/comms, alliances), managing dependencies, aligning priorities, and removing blockers.
• Drive integrated, multi-channel execution across email, web, content, social, paid media, events, and nurture programs to deliver cohesive campaign experiences.
• Ensure consistency and quality of messaging and assets, aligning to firm narratives and, where applicable, alliance partner guidelines.
• Support executive and alliance activation efforts by coordinating development of messaging, thought leadership, and activation toolkits (e.g., social, email, events, co-branded initiatives).
• Maintain strong execution discipline through status tracking, stakeholder communications, risk management, and documentation of decisions and deliverables.
• Build and apply repeatable campaign frameworks and playbooks to improve speed, scalability, and consistency of GTM execution.
• Track, analyze, and report on campaign performance, including engagement, meeting generation, and pipeline influence, and drive continuous optimization.
• Leverage AI-enabled tools and workflows to improve efficiency in planning, content development, and performance reporting.
• Other duties as assigned.

Benefits

• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers
• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level