Manager, Integrated Marketing & Innovation

CHANEL • New York, NY

7d • Hybrid

About The Position

The Open Innovation team is a future-forward innovation ecosystem for CHANEL. Operating at the intersection of the organization and the wider world, we envision the road ahead for luxury and for CHANEL, fast-tracking potential responses through our network of investments and partnerships. We pressure-test these ideas both inside and outside CHANEL, enabling the House to create positive impact from leading-edge learnings and capabilities and to prepare its businesses for the future. The Manager, Integrated Marketing & Innovation brings Open Innovation initiatives to market through integrated go-to-market strategies, compelling storytelling, and coordinated campaign execution. Partnering closely with the Open Innovation team and cross-functional stakeholders, this role leads launch planning, oversees marketing asset development, and drives engagement across the lifecycle of innovation initiatives.

Requirements

• Proven ability to translate strategy into execution, setting clear priorities and delivering initiatives that achieve measurable impact
• Demonstrated experience working with real clients or consumer-facing environments, with a strong understanding of how luxury clients think, feel, and behave, and how that translates into marketing that resonates
• Strong integrated marketing experience, with the ability to translate strategy into well-executed campaigns across earned, owned, paid, and social channels
• Excellent project management skills with the ability to manage multiple initiatives simultaneously while maintaining strong attention to detail
• Experience coordinating cross-functional stakeholders, agencies, and external partners to deliver complex initiatives from concept through execution
• Analytical mindset with the ability to interpret performance data, identify insights, and translate findings into clear recommendations
• Strong storytelling and communication skills, with the ability to synthesize complex ideas into clear narratives and presentations
• Curiosity and enthusiasm for innovation, emerging technologies, and new marketing formats, with a willingness to experiment and learn
• Entrepreneurial mindset with strong ownership and accountability, thriving in environments where ambiguity and iteration are part of the process
• Ability to influence and collaborate effectively within a matrixed organization while building strong working relationships across teams
• 5+ years of experience in integrated marketing, product marketing, go-to-market strategy, or innovation-focused marketing roles, ideally within fast-moving or experimentation-driven environments
• Bachelor’s degree required

Nice To Haves

• Experience in retail innovation or luxury retail environments is a plus, particularly familiarity with how physical and digital retail intersect and how innovation initiatives translate to physical, client-facing spaces
• advanced degree or equivalent experience welcomed

Responsibilities

• Go-to-Market (GTM) Execution Create, manage, and continuously optimize a holistic marketing calendar for Open Innovation initiatives, ensuring all launches and campaigns are strategically planned and executed
• Own post-launch momentum: ideate and execute strategies to drive engagement and traffic throughout the cycle, then lead preparation for the next round of launches GTM plans are aligned with business objectives, integrating feedback and learnings from prior cycles
• Integrated Marketing Strategy & Innovation Help develop and execute integrated marketing strategies across all channels: earned, social, paid, and owned
• Pilot and experiment with new and emerging marketing platforms or formats (e.g. Generative Engine Optimization)
• Asset Creation & Production Lead the end-to-end process for creating marketing assets: draft and review copy, brief and collaborate with designers, manage printers and digital vendors, and coordinate distribution for both physical and digital materials
• Lead the production of training materials and toolkits to enable seamless rollout of new concepts. Foster a “test and learn” culture with assets by piloting new asset formats, messaging, and physical/digital hybrids to drive engagement and learning
• Vendor & Project Management Act as the primary point of contact for external marketing partners
• Develop and maintain project plans, timelines, budgets, and resource allocations to ensure on-time and on-budget delivery of all responsible initiatives
• Manage logistics, vendors, and cross-functional coordination to bring experiences to life
• Evaluate ongoing agency scope—identify opportunities to bring more capabilities in-house to increase agility and speed
• Analytics, Reporting & Continuous Optimization Own analytics and reporting for all marketing activities
• Partner with data teams to define KPIs, measure performance, and extract actionable insights from every experiment launch
• Synthesize quantitative and qualitative results into clear recommendations, sharing learnings and best practices across the Open Innovation team

Benefits

• Wellbeing resources include dedicated paid time off for wellbeing and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K and other incentives
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees