Manager, Influencer Marketing

Supergoop!•New York, NY

21h•$90,000 - $105,000•Onsite

About The Position

Supergoop! is seeking an Influencer Marketing Manager who is passionate about identifying and building meaningful relationships with individuals and brings a creative mindset to content creation and product education. This role is integral in creating, building, and maintaining influencer brand relations. The Manager will work cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer strategies that align directly with business goals.

Requirements

Bachelor’s Degree or equivalent work experience preferred
3+ years of professional experience in social media and/or influencer relations
Experience analyzing data to deliver on KPIs
Successful track record of elevating brands and influencers alike
Strong communication skills and attention to detail
Experience managing micro influencer programs and communities

Nice To Haves

Experience in beauty, wellness or fashion is a plus but not required

Responsibilities

Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
Monitor influencer content to ensure compliance with brand voice and guidelines
Set goals, track conversions, and measure success of influencer program
Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
Experience tracking affiliate marketing creating a community of influencers and being able to prove ROI and performance of each activation
Maintain influencer budget
Negotiate contracts and organization of micro and macro influencer programs that are focused on driving revenue