Manager, Influencer & Creator

Byoma•New York, NY

5d•$95,000 - $110,000•Hybrid

About The Position

BYOMA is seeking a culturally connected, relationship-driven, and creator-obsessed marketer to lead its Influencer & Creator function across North America. This role involves developing creator strategies, ambassador programs, talent partnerships, and advocacy initiatives to enhance cultural relevance, deepen community engagement, accelerate consumer acquisition, and drive business impact. The individual will be instrumental in shaping creator engagement and building authentic relationships that foster awareness, engagement, advocacy, and growth. This position requires close collaboration with Global Communications, Social Media & Content, Events & Community, Brand Strategy & Go-To-Market, and Commercial teams to ensure integrated creator activity across campaigns, launches, community initiatives, and business priorities. The ideal candidate understands how community-first brands utilize creators, ambassadors, and cultural voices to build brand love, influence consumer perception, and achieve business results.

Requirements

5-7+ years of experience across influencer marketing, creator partnerships, talent management, advocacy, or related marketing functions.
Beauty, skincare, wellness, lifestyle, or consumer brand experience strongly preferred.
Experience building and scaling creator communities, ambassador programs, and advocacy initiatives.
Experience developing and managing creator partnerships that drive both brand and commercial results.
Deep experience working across TikTok, Instagram, and emerging creator platforms.
Experience helping scale high-growth brands through creator, influencer, and advocacy strategies.
Deep understanding of influencer marketing, creator ecosystems, and digital culture.
Strong network of creator, talent, and agency relationships across beauty, lifestyle, wellness, and culture.
Strong understanding of creator-led content and social-first storytelling.
Excellent relationship-building, negotiation, and partnership management skills.
Strong strategic thinking and program development capabilities.
Strong analytical mindset with experience measuring creator performance and program effectiveness.
Excellent communication, presentation, and storytelling skills.
Exceptional organizational and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Passionate about creators, culture, community, and emerging trends.
Understands how community-first and culturally relevant brands build awareness, advocacy, and business impact through creators.
Demonstrated ability to identify emerging creators who authentically resonate with target consumers and build partnerships that strengthen community, advocacy, and brand relevance.
Combines creative thinking with strong commercial instincts.
Comfortable operating in entrepreneurial and fast-moving environments.
Passionate about building authentic relationships and creating programs that drive measurable brand and business impact.

Responsibilities

Lead BYOMA's Influencer & Creator strategy across awareness, advocacy, innovation launches, hero campaigns, retailer priorities, and key business initiatives.
Develop scalable creator ecosystems and ambassador programs that strengthen brand affinity, advocacy, and community participation.
Identify opportunities to leverage creators across multiple tiers, audiences, and communities to maximize relevance and reach.
Build strategies that balance cultural impact, consumer engagement, and commercial performance.
Partner closely with the Director, Consumer Engagement to establish annual priorities, KPIs, and growth objectives.
Identify, recruit, and cultivate relationships with creators, influencers, ambassadors, industry voices, and cultural tastemakers.
Build a pipeline of emerging and established creators, talent, and cultural voices aligned with BYOMA's values, audience, and growth priorities.
Develop long-term creator relationships that drive authentic advocacy and sustained brand engagement.
Manage talent negotiations, contracts, agency relationships, and partnership execution.
Serve as a trusted partner and key point of contact for creators and talent representatives.
Lead creator integration across innovation launches, hero campaigns, retailer moments, events, and community initiatives.
Partner closely with the Social Media & Content Manager to ensure creator content is integrated into broader social and content strategies.
Develop creator briefs, partnership frameworks, and activation plans that drive both engagement and business impact.
Ensure creator activity aligns with broader campaign objectives, brand priorities, and consumer engagement strategies.
Identify opportunities to maximize content creation, amplification, and advocacy through creator partnerships.
Lead creator seeding, gifting, sampling, and advocacy programs.
Develop scalable programs that encourage authentic product discovery, trial, and advocacy.
Identify opportunities to deepen creator participation within BYOMA's broader community ecosystem.
Partner with Global Communications teams to align creator outreach, advocacy efforts, and key brand moments.
Foster long-term relationships that strengthen community connection and brand loyalty.
Establish and track KPIs across creator partnerships, ambassador programs, seeding initiatives, and advocacy efforts.
Monitor creator performance, engagement, reach, earned impact, content output, and business contribution.
Analyze program effectiveness and provide recommendations for optimization and future investment.
Manage influencer and creator program budgets, ensuring investments are aligned with strategic priorities, performance objectives, and business goals.
Translate creator insights, trends, and performance data into actionable business recommendations.
Support development of reporting frameworks and performance recaps across Consumer Engagement initiatives.
Partner closely with Social Media & Content, Events & Community, Creative, HCP, Brand Strategy & Go-To-Market, and Commercial teams to ensure integrated execution across initiatives.
Collaborate with Global Communications teams to align creator strategies with broader brand priorities and key moments.
Support creator participation across campaigns, launches, retailer activations, events, and community programs.
Act as a key connector between creators, content, community, and consumer engagement initiatives.
Partner closely with the Social Media & Content Manager to ensure integrated support and prioritization of the Social & Influencer Coordinator across social media, creator partnerships, and content initiatives.
Provide coaching, guidance, and day-to-day direction related to creator and influencer initiatives.
Support development of best practices, tools, and processes that strengthen operational effectiveness.
Foster a collaborative, entrepreneurial, and high-performing team culture.