Manager, Influencer & Content Marketing

American Exchange Group•New York, NY

2d•Hybrid

About The Position

American Exchange Group is an industry leader in fashion accessory products and brand management. By facilitating distribution to major retailers internationally for their globally recognized brands, custom private label brands, and exclusive licensed brands—including footwear, tech wearables, watches, jewelry, handbags, fashion accessories, home, and beauty—American Exchange Group raises the bar by disrupting the status quo with value and quality, while staying at the forefront of trends. Joining American Exchange Group means being part of a dynamic and diverse team where your contributions drive real impact—and where there’s always room to grow. If you're looking to be part of a company that blends heritage with hustle, we’re excited to meet you. Visit our website at www.axnygroup.com Job Title: Manager, Influencer & Content Marketing Location: Monday - Thursday onsite and Friday remote Manager, Influencer & Content Marketing The Influencer & Content Marketing Manager will lead the execution of integrated influencer, social, and content strategies across a portfolio of emerging beauty brands, including fragrance, skincare, and body care. Reporting to the Senior Director of Marketing, this role will translate brand strategy into best-in-class execution, overseeing creator partnerships, content development, social media, and community initiatives that drive brand awareness, engagement, and retail growth. This role will directly manage two team members and serve as the day-to-day leader of influencer, social, and content marketing across the portfolio, ensuring campaigns are executed seamlessly from concept through launch.

Requirements

2 - 3 years of experience in influencer, social, or digital marketing, preferably within beauty, skincare, fragrance, or consumer brands.
Experience developing integrated influencer and content strategies.
Previous people management experience required.
Deep understanding of the creator economy and social media landscape.
Strong project management and organizational skills with the ability to manage multiple brands simultaneously.
Experience managing agencies, creators, and cross-functional teams.
Strong analytical mindset with experience measuring campaign performance.
Excellent communication and presentation skills.

Nice To Haves

Delivers best-in-class influencer and content campaigns that elevate brand awareness and drive retail performance.
Builds scalable processes that improve execution across multiple brands.
Develops a high-performing team that consistently delivers quality work.
Identifies emerging opportunities that keep brands culturally relevant and ahead of trends.
Serves as a trusted strategic partner to the Senior Director of Marketing while ensuring flawless day-to-day execution

Responsibilities

Partner with the Senior Director of Marketing to develop quarterly and seasonal influencer, social, and content strategies across a portfolio of emerging beauty brands.
Translate marketing priorities into culturally relevant, talkable campaigns that support brand awareness, retail growth, and product launches.
Lead end-to-end influencer marketing across paid, organic, affiliate, ambassador, and gifting programs, from strategy and creator identification through execution and reporting.
Develop campaign strategies, creator briefs, and content frameworks that align with each brand's positioning, voice, and business objectives.
Build and manage relationships with creators, talent managers, agencies, and key external partners.
Oversee influencer budgets, contracts, product seeding, usage rights, campaign timelines, and performance reporting, using insights to optimize future programs.
Lead the development and execution of social content calendars, ensuring content is on-brand, culturally relevant, and delivered from concept through publishing.
Identify emerging social, creator, and cultural trends, bringing new ideas and opportunities to keep brands at the forefront of the beauty conversation.
Manage, coach, and develop a team of two direct reports across influencer, social, and content marketing, establishing clear priorities and maintaining a high standard of execution.
Track and report on key performance metrics across influencer, social, and content initiatives while continuously improving team processes, workflows, and operational efficiency.