Manager, In-Restaurant Marketing Communications, Burger King, US&C

Restaurant Brands International•Miami, FL

1d•Onsite

About The Position

The Manager is the strategic lead responsible for driving a cohesive and impactful brand experience across all consumer touchpoints. This role owns creative and champions the brand’s visual and experiential identity with a focus on long-term brand equity, market relevance, and executional excellence. The Manager ensures every brand expression aligns with the company’s positioning and growth strategy. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Requirements

Managerial experience in marketing communications
Experience in driving cohesive and impactful brand experiences
Ability to champion brand’s visual and experiential identity
Focus on long-term brand equity, market relevance, and executional excellence
Ensure brand expression aligns with company positioning and growth strategy
Experience leading packaging creative and innovation
Experience supporting renovation projects and market tests with tailored packaging solutions
Experience in strategic planning for ad hoc brand initiatives
Ability to collaborate cross-functionally to scope project needs, define deliverables, and align timelines
Experience as a creative lead, providing direction and approvals on design, messaging, and presentation
Experience in planning and execution of convention visual identity and brand experience
Ability to translate national strategy into localized toolkits
Experience identifying market trends to shape proactive local marketing initiatives
Experience defining long-term strategic vision for local marketing
Experience leading the evolution of local marketing as a scalable, high-impact growth lever
Experience serving as a senior point of contact for regional/local marketing needs
Experience owning and evolving the strategic direction of brand guidelines
Experience leading planning and execution of brand guideline updates
Ability to enforce visual identity and brand standards across creative outputs
Experience serving as marketing communications representative on cross-functional projects
Experience owning strategic and creative direction of food photography
Experience overseeing post-production and asset management
Experience developing annual roadmaps for programs like Gift Cards
Experience overseeing creative development of swag items

Nice To Haves

Passion to learn
Desire to make change

Responsibilities

Lead packaging creative for LTOs and core, at times driving packaging innovation that enhances brand impact, while collaborating closely with key stakeholders
Own the strategic creative vision for packaging to align with brand goals
Support renovation projects and market tests with tailored packaging solutions
Lead the strategic planning for ad hoc brand initiatives across internal and external touchpoints
Collaborate cross-functionally to scope project needs, define deliverables, and align timelines
Act as the creative lead, providing direction and approvals on design, messaging, and presentation
Lead the planning and execution of the convention’s visual identity and brand experience. Partner with Leadership to align on how the brand will show up across all convention elements.
Collaborate with cross-functional teams to ensure consistent messaging and design across every asset and touchpoint.
Oversee creative direction and maintain brand integrity throughout all visual and experiential executions.
Translate national strategy into localized toolkits
Identify market trends to shape proactive local marketing initiatives
Define the long-term strategic vision for local marketing to drive brand consistency and localized relevance
Lead the evolution of local marketing as a scalable, high-impact growth lever across markets
Serve as the senior point of contact for regional/local marketing needs, guiding prioritization and resourcing
Own and evolve the strategic direction of brand guidelines to ensure consistency across all consumer and internal touchpoints
Lead the planning and execution of brand guideline updates, including design systems, tone of voice, and application standards
Enforce visual identity and brand standards across creative outputs (including accurate representation of food products), campaigns, and partner deliverables
Serve as the marketing communications representative on cross-functional projects to uphold brand integrity and alignment
Own the strategic and creative direction of food photography to ensure alignment with brand vision and positioning
Oversee post-production and asset management to ensure imagery is organized, approved, and ready for use across platforms
Develop annual roadmap for the Gift Card program, including seasonal campaigns and promotional initiatives
Oversee the creative development of swag items to ensure they align with brand guidelines and resonate with target audiences