Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn•New York, NY

13d•$72,000 - $83,000

About The Position

Ruder Finn is seeking an experienced Manager, Healthcare Social & Influencer Strategy to join their growing Digital Health practice. This role involves developing unbranded and branded influencer strategies and creator-led programs for healthcare and pharmaceutical clients. The position supports influencer campaign planning, creator identification, content development, and execution across various client accounts. The ideal candidate possesses a strong digital skillset, a deep understanding of the creator landscape, and proven experience in developing influencer programs that align healthcare brand objectives with authentic, engaging content. This role requires strategic thinking, the ability to identify and vet creator partners, guide compliant content development, analyze performance, and collaborate with clients and internal teams to deliver impactful programs. As a Manager, you will work directly with internal cross-functional teams, clients, partners, creators, vendors, and practice groups. This role offers significant growth opportunities, allowing for the application of creativity, strategic thinking, and influencer marketing expertise across key business areas. It is ideal for individuals passionate about healthcare, energized by complex challenges, and excited to build impactful campaigns.

Requirements

A minimum of 2+ years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred.
Bachelor's degree in communications, public relations, marketing, or a related field preferred.
Demonstrated experience developing and executing influencer or creator-led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting.
Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices.
Experience working with creators, talent managers, agents, influencer platforms, or external vendors to support campaign execution.
Strong passion for influencer marketing, social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices.
Expertise in influencer strategy, social-first content development, social listening, data analysis, insights reporting, and performance optimization.
Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations.
Strong understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem.
A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients.
Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs.
Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment.
Curiosity and comfort with integrating AI tools into communications and workflows.
Ability to multitask and operate with flexibility while meeting tight deadlines.
Proven experience managing, mentoring, or coaching junior team members.

Responsibilities

Develop influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven insights.
Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align to audience behavior, campaign objectives, platform best practices, and brand goals.
Lead influencer campaign planning and execution, including creator identification, issues vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting.
Guide the development of branded and unbranded influencer-first content, including creator briefs, messaging guidance, platform-native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices.
Bring an understanding of the regulatory landscape to create compliant, yet innovative, content.
Partner with account leads, creative, paid media, analytics, social strategy, and healthcare communications team members to ensure influencer programs are integrated across broader digital and communications campaigns.
Serve as a client contact and influencer strategy expert, helping clients strengthen their understanding of creator trends, platform dynamics, influencer best practices, and digital opportunities.
Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high-quality deliverables.
Support the operational performance of accounts, ensuring high-quality work, adherence to deadlines, budget tracking, and thoughtful campaign management.
Deliver superior client service by aligning influencer and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders.
Mentor and develop junior team members, fostering expertise in influencer strategy, creator research, content review, platform trends, and integrated digital campaign execution.
Review and analyze influencer and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, audience engagement, client reputation, and strategic impact.
Partner with external vendors, when needed, to support influencer identification, creator management, paid amplification, digital reputation management, issues response, and crisis communications strategies.