Manager, Global Social Media

Life360

13d•Remote

About The Position

The Social Media Manager will join our award-winning brand team to craft an industry-leading social media strategy with a significant focus on growing our TikTok presence. You'll develop compelling video content that captivates attention and sparks conversations to drive meaningful engagement and establish Life360 as one of the most entertaining and compelling brands to follow across social platforms, particularly on TikTok. You'll work at the forefront of our brand voice, creating authentic social content that stands out in crowded feeds, with special emphasis on building out our TikTok channel with high-quality video storytelling. Your work will showcase how our technology brings families closer together through entertaining, shareable stories that reflect real-world experiences while highlighting the meaningful impact of our safety features—connecting authentically with how families actually live and transforming our app's tech into content that resonates with our audience's daily lives. This isn't your typical social media role with rigid content calendars and endless approval chains. We're seeking a bold, high-agency content creator who can spot cultural moments as they happen and confidently place Life360 at the center of relevant conversations, especially through TikTok's powerful video platform. You should be a storyteller at heart, able to transform even the most technical or dry concepts into compelling, shareable video content that captivates our audience. You'll have the autonomy to react to emerging trends in real-time, bringing creative vision and strategic thinking to our social feeds, with TikTok as a key channel for deeper storytelling and brand building.

Requirements

Five or more years of experience in social media management with proven success building and growing a TikTok channel, including subscriber acquisition strategies and platform-optimized content
Strategic video creator and editor who develops innovative concepts from ideation to execution across TikTok, Instagram, and TikTok, with ability to transform technical features into compelling content
Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms
Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds
Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities
Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams
Adaptable professional who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement
Data-driven strategist who combines creative vision with performance analytics to inform content decisions
Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product

Responsibilities

Spearhead the growth and development of our TikTok channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter
Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life
Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement
Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact
Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives
Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities
Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products