Social Media Manager

Book of the Month•New York, NY

7d•$90,000 - $130,000

About The Position

This is an exciting opportunity for a creative book lover who lives and breathes Internet culture. Book of the Month is seeking a Social Media Manager who is equal parts content strategist and community builder, with a sharp editorial eye and a deep understanding of social platforms. This role sits at the intersection of creative, strategy, and marketing, leading the development and execution of a thoughtful social content strategy that drives business growth while elevating our brand presence.

Requirements

You’re highly creative, with a constant stream of original ideas, and you’re comfortable pitching, refining and executing them.
You’re fluent in the nuances of each platform and have an intuitive sense for what our audience wants to see, share, and discuss.
You’re a strong communicator with a sharp sense of humor and confident point of view.
You can adapt your creative approach and communication style to capture and uphold a distinct brand voice.
You have exceptional taste and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience.
You analyze content performance and propose smart, creative ways to improve future results.
You generate compelling insights and translate them into creative concepts and content ideas.
You thrive in collaboration and enjoy working with other creatives to unlock business goals.
You’re deeply engaged with internet culture, creator ecosystems, and books, understanding how culture and storytelling intersect..
You’re willing to push creative boundaries and take thoughtful risks to elevate the brand.
You’re interested in eCommerce, Direct to Consumer, and/or the book business.
You are focused, organized, and manage your time efficiently.

Responsibilities

Work closely with the Creative Marketing Director to shape and optimize a thoughtful social content strategy through testing formats, series, and storytelling approaches.
Own and manage the social media editorial calendar across all platforms.
Concept, create, and publish high-impact, platform-native content for TikTok, Instagram (Reels, Stories, Feed, threads), YouTube Shorts, and emerging channels.
Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, and translating insights into smart, on-brand BOTM content.
Manage the briefing process with content creators and internal designers to produce content that meaningfully connects with our audience, measured by strong attention metrics (likes, comments, views, etc).
Write clever, engaging captions that consistently reflect BOTM’s brand voice and point of view.
Stay closely aligned with upcoming campaign strategies and book releases to identify and deliver impactful ways to translate core messaging across social channels.
Present monthly performance reports with clear insights and actionable recommendations.
Lead daily community engagement across all channels, including comments, tags, hashtags, and paid social comments.
Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience.
Identify, celebrate, and reshare standout UGC and influencer content.
Develop creative ways to deepen community participation and strengthen brand affinity.
Plan and execute co-branded and BOTM-led giveaways, challenges, and community moments.
Partner with the paid social team on UGC and influencer collaborations that drive reach and engagement.
Represent BOTM at industry events, capturing BTS content and brand moments.