Manager, Global Social Media Production

Ironman•Louisville, CO

About The Position

The Manager, Global Social Media Production is responsible for developing and producing compelling content to drive engagement across multiple social media platforms. Through innovative content marketing, exceptional storytelling and dynamic visual presentation, this role help shape the content being shared across The IRONMAN Group’s many social channels.

Requirements

Bachelor’s degree in Marketing, Design, or related field.
2-4 years experience in social/digital content including graphic design and video production; sports and entertainment or related field preferred.
Strong graphic design skills, and extensive knowledge of Adobe Creative Suite.
Proficiency in Photoshop, Illustrator, Premiere Pro, After Effects, additional video editing software knowledge such as DaVinci would be a plus.
A deep understanding of creating content for digital platforms and storytelling for social platforms, including Facebook, YouTube, Instagram, Instagram Stories, Snapchat, TikTok etc.
Ability to use social data to develop content quickly against social trends.
Possess deep understanding of social platforms and algorithms that affect day-to-day publishing and content strategy including how to optimize video with meta data and stills.
A self-motivated all-rounder that is willing to be hands-on; confident producing and providing notes.
Strong communication skills, with the ability to articulate creative ideas and concepts clearly.
A deep understanding of brand identity to deliver a consistent voice that is true to our brands, and an eye for detail and grammar.
Good command of social media best practices for organic and paid social.
Knowledge of YouTube and optimization strategies, FB Creator Studio and Business Manager.
Must work well under pressure and be able to manage simultaneous projects in a fast-paced deadline-oriented environment.
An interest in triathlon, mountain biking, running or other endurance sports a plus.

Responsibilities

Lead, develop and execute creative video and graphic social efforts for key projects, campaigns, and events
Utilize meta data and analytics to optimize content strategy for both organic and paid social.
Brainstorm and pitch new social content ideas and lead production and execution (ex. YouTube, TikTok, IG etc.).
Work with content team to capture, edit and optimize video assets for social channels.
Collaborate cross-functionally with global and regional teams on key product and campaign launches to create video assets optimized for organic and paid social.
Develop social/digital plans and execute visual content that drive engagement for races and events.
Oversee design process from ideation to completion, including providing feedback and managing production schedules.
Produce live event content for social platforms across our brand portfolio (including shooting footage on-site, quick editing, posting and supporting events remotely).
Generate sponsor and branded content opportunities, working with Partner Activation team to develop ideas and campaigns and execute against them.
Collaborate with wider social and marketing teams on scheduling, copy-writing, publishing and athlete engagement on social media accounts.
Manage brand consistency across all channels.
Ability to work non-traditional hours, including nights, weekends, and holidays.